Adobe Audience Manager vs. SiteExecutive (discontinued)

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

We recently put our alumni magazine online so viewers can read it digitally. SiteExecutive has been great for this project as it allowed us to easily create new templates and styling options specifically suited for our purposes.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• SiteExecutive provides a simple basic and convenient interface for creating and updating webpages.
• Easy way to create web forms, set up a confirmation webpage, and send a confirmation email.
• Integration with YouTube allows us to quickly embed the most recent videos to our website automactically as well as choose specific videos by date or title.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Glitches happen more frequently than I'd like them to
• Limited options for formatting and organization within blog applications

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

WordPress is another CMS that I've used within a professional setting. Despite the cost difference, SiteExecutive is well worth the investment. Its functionality is much, much greater (they can't really be compared on the same level) and I have more freedom for customization and creating EXACTLY what I need.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• External constituents are able to clearly see our mission, goals, and programs (i.e: we are successfully attracting potential students and their families)
• Faculty and staff are able to be directly involved in how their department is represented

Incentivized