If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
As already mentioned, migrating websites from Adobe Business Catalyst, or any other platform is a strength. Using the Siteglide CLI, websites can be migrated as a static site to Siteglide, thus greatly reducing the amount of work necessary for the migration. Also, as long as developers are acquainted with HTML, CSS, Liquid, and Javascript, building sites with Siteglide can be done rapidly using their Siteglide Studio site builder. One of the additional strengths of Siteglide is Webapps. These can be easily used to provide the display and manipulation of dynamic data. The site can be designed so that users can change information without knowing anything about the underlying code. It allows a form-driven way to update site pages.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Billing plans occasionally cost more than competition, mainly because of the way Platform OS works
"Drag and Drop" website building and maintenance could be improved in order to compete with other site-builders. Less reliance on knowing HTML, CSS, Liquid, Javascript, etc. would be a good direction to go in the future.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
There could be an improvement for "non-programmers" and drag and drop editing. However, Siteglide's target market of website development agencies is well served and a great fit. Sites can be migrated from other platforms quickly and easily. New responsive websites can be developed quickly using Siteglide Studio and then robust functionality can be built out quickly and reliably. There is a wide range of features included in Siteglide and more features and upgrades are being rapidly added. The environment is built on a stable and performance-oriented platform. This allows agencies to provide excellent service on a worldwide basis.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Siteglide knocks the socks off Duda in terms functionality, it's eCommerce isn't a match for Shopify (yet) but it's got a lot more flexibility and functionality than Shopify which comes up short if businesses want to do more than sell products...and versus WordPress, well, it's just much more professional and doesn't fall on its arse.
