Adobe Business Catalyst (Discontinued) vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Business Catalyst (Discontinued)
Score 8.4 out of 10
N/A
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
$10
per month
Wishpond Propel IQ
Score 1.6 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Editions & Modules
No answers on this topic
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsYearly plans are 36% off.
More Pricing Information
Community Pulse
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Top Pros
Top Cons
Features
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
14 Ratings
15% below category average
Wishpond Propel IQ
1.2
9 Ratings
142% below category average
API7.911 Ratings1.37 Ratings
Role-based workflow & approvals00 Ratings1.36 Ratings
Customizability00 Ratings1.18 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor00 Ratings1.27 Ratings
Dynamic content00 Ratings1.19 Ratings
Ability to test dynamic content00 Ratings1.19 Ratings
Landing pages00 Ratings1.28 Ratings
A/B testing00 Ratings1.210 Ratings
Mobile optimization00 Ratings1.29 Ratings
Email deliverability reporting00 Ratings2.48 Ratings
List management00 Ratings2.210 Ratings
Triggered drip sequences00 Ratings1.29 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation00 Ratings1.19 Ratings
Lead scoring and grading00 Ratings1.210 Ratings
Data quality management00 Ratings1.28 Ratings
Automated sales alerts and tasks00 Ratings1.17 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns00 Ratings1.39 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Wishpond Propel IQ
2.1
9 Ratings
110% below category average
Standard reports00 Ratings2.19 Ratings
Best Alternatives
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Small Businesses
Divi
Divi
Score 9.8 out of 10
Thryv
Thryv
Score 8.9 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Likelihood to Recommend
6.0
(21 ratings)
1.1
(10 ratings)
Likelihood to Renew
9.4
(10 ratings)
-
(0 ratings)
Usability
9.7
(4 ratings)
-
(0 ratings)
Availability
9.0
(4 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(5 ratings)
1.0
(1 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
9.6
(3 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
1.0
(1 ratings)
Vendor pre-sale
8.2
(1 ratings)
10.0
(1 ratings)
User Testimonials
Adobe Business Catalyst (Discontinued)Wishpond Propel IQ
Likelihood to Recommend
Discontinued Products
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Read full review
Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
Discontinued Products
  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Read full review
Cons
Discontinued Products
  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Read full review
Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
Read full review
Likelihood to Renew
Discontinued Products
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
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Wishpond
No answers on this topic
Usability
Discontinued Products
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
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Wishpond
No answers on this topic
Reliability and Availability
Discontinued Products
very few issues with availability
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Wishpond
No answers on this topic
Performance
Discontinued Products
Very few issues
Read full review
Wishpond
No answers on this topic
Support Rating
Discontinued Products
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
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Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Online Training
Discontinued Products
bcgurus.com kiyuco
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Wishpond
No answers on this topic
Implementation Rating
Discontinued Products
Pretty easy to do
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Wishpond
No answers on this topic
Alternatives Considered
Discontinued Products
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Scalability
Discontinued Products
It's easy to build small sites or large sites and there is lots of templating.
Read full review
Wishpond
No answers on this topic
Return on Investment
Discontinued Products
  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
Read full review
ScreenShots

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.