What users are saying about
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Top Rated
245 Ratings
Top Rated
158 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
Top Rated
158 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

IBM SPSS

SPSS is well suited when you are dealing with respondent level data and need to clean, recode, or make changes. It's one of the only softwares that I always go back to using as it is the foundation of statistical software programs. It might not be very useful when looking at BIG data, but it works for reviewing survey data
John Froehlich | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
IBM SPSS
WYSIWYG email editor
Adobe Campaign
8.6
IBM SPSS
Dynamic content
Adobe Campaign
8.4
IBM SPSS
Ability to test dynamic content
Adobe Campaign
8.3
IBM SPSS
Landing pages
Adobe Campaign
8.8
IBM SPSS
A/B testing
Adobe Campaign
8.8
IBM SPSS
Mobile optimization
Adobe Campaign
7.8
IBM SPSS
Email deliverability reporting
Adobe Campaign
8.5
IBM SPSS
List management
Adobe Campaign
8.1
IBM SPSS
Triggered drip sequences
Adobe Campaign
7.9
IBM SPSS

Lead Management

Adobe Campaign
6.7
IBM SPSS
Lead nurturing
Adobe Campaign
7.1
IBM SPSS
Lead scoring and grading
Adobe Campaign
7.3
IBM SPSS
Data quality management
Adobe Campaign
6.3
IBM SPSS
Automated sales alerts and tasks
Adobe Campaign
6.0
IBM SPSS

Campaign Management

Adobe Campaign
7.7
IBM SPSS
Calendaring
Adobe Campaign
8.0
IBM SPSS
Event/webinar marketing
Adobe Campaign
7.4
IBM SPSS

Social Media Marketing

Adobe Campaign
7.9
IBM SPSS
Social sharing and campaigns
Adobe Campaign
8.0
IBM SPSS
Social profile integration
Adobe Campaign
7.7
IBM SPSS

Reporting & Analytics

Adobe Campaign
8.3
IBM SPSS
Dashboards
Adobe Campaign
8.2
IBM SPSS
Standard reports
Adobe Campaign
8.6
IBM SPSS
Custom reports
Adobe Campaign
8.0
IBM SPSS

Platform & Infrastructure

Adobe Campaign
7.4
IBM SPSS
API
Adobe Campaign
7.1
IBM SPSS
Role-based workflow & approvals
Adobe Campaign
8.0
IBM SPSS
Customizability
Adobe Campaign
7.6
IBM SPSS
Integration with Salesforce.com
Adobe Campaign
8.0
IBM SPSS
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM SPSS
Integration with SugarCRM
Adobe Campaign
6.5
IBM SPSS

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

IBM SPSS

  • SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
  • Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
  • SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
  • SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
  • In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.
Benjamin Plotkin | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

IBM SPSS

  • SPSS is not free and is fairly pricey.
  • For those requiring advanced procedures not on SPSS, programmable coding, like in R Statistics, may be more limited and not as robust and use of R or other programs might be needed.
  • Statistical Package for Social Sciences and can only be used to perform only statistical operations. Further purchases of other packages will be required.
  • Default graphics are far from publication quality. Generally, it’s better to use other programs for graphics.
  • Information about effect size and confidence intervals is missing for many techniques.
Craig West | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 10.0
Based on 16 answers
It's super easy to use for newbies and super powerful for power users! It does EVERYTHING you are usually asked to do analytically. Their Help Desk is PHENOMENAL. And I find the upgrade and renewal price to be a good deal.
Lance Huntley | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 9 answers
SPSS is beginner friendly and user-friendly for beginner analysts and simple statistical tests. It's "click and go" interface does take some learning, but overall this is much easier than other programs I have used and seen. Compared to SAS software, SPSS takes a great deal less familiarizing and it not a matter of learning a coding language like SAS and RStudio.
Julie Ressalam, MPH | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS can tend to crash when I am trying to do a lot of data. This can slow me down when I need to do a lot of data
Anonymous | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

IBM SPSS

IBM SPSS 6.0
Based on 1 answer
SPSS does the job, but it can be slow. I do have to plan a lot of time to get through a huge amount of data.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

IBM SPSS

IBM SPSS 5.0
Based on 5 answers
I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

IBM SPSS

IBM SPSS 5.0
Based on 4 answers
Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.
Rebecca T Barber, MBA, PHD | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

IBM SPSS

Other software that I can compare to SPSS include R, Excel and SAS. Overall, SPSS is easier to get familiar with and more user friendly which is why I can see it as more appropriate for taught courses. The computational capabilities are not similar to R, but on the other hand it is simpler to use. Excel is much more time consuming in any scenario deriving from the very basics of statistical analysis.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

IBM SPSS

IBM SPSS 5.0
Based on 1 answer
I am neutral because I have not had to look into scalability since I am using as a student.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

IBM SPSS

  • IBM SPSS has allowed me to quickly analyze data for research.
  • IBM SPSS has allowed me to complete analyses in order to submit research findings to conferences and complete manuscripts.
  • IBM SPSS has enabled me to meet research objectives set out in grant proposals.
Ariana Tart-Zelvin | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM SPSS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
IBM SPSS
8.4

Likelihood to Renew

Adobe Campaign
8.4
IBM SPSS
10.0

Usability

Adobe Campaign
6.8
IBM SPSS
6.0

Reliability and Availability

Adobe Campaign
7.0
IBM SPSS
6.0

Performance

Adobe Campaign
7.0
IBM SPSS
6.0

Support Rating

Adobe Campaign
4.5
IBM SPSS
5.0

In-Person Training

Adobe Campaign
8.0
IBM SPSS

Online Training

Adobe Campaign
8.0
IBM SPSS

Implementation Rating

Adobe Campaign
8.0
IBM SPSS
5.0

Scalability

Adobe Campaign
IBM SPSS
5.0

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