What users are saying about
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139 Ratings
5 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
5 Ratings
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Score 6.6 out of 101

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

LoopFuse

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Jen Picard profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LoopFuse
WYSIWYG email editor
Adobe Campaign
7.4
LoopFuse
Dynamic content
Adobe Campaign
8.3
LoopFuse
Ability to test dynamic content
Adobe Campaign
8.3
LoopFuse
Landing pages
Adobe Campaign
7.9
LoopFuse
A/B testing
Adobe Campaign
7.3
LoopFuse
Mobile optimization
Adobe Campaign
7.8
LoopFuse
Email deliverability
Adobe Campaign
8.7
LoopFuse
List management
Adobe Campaign
8.0
LoopFuse
Triggered drip sequences
Adobe Campaign
7.2
LoopFuse

Lead Management

Adobe Campaign
6.7
LoopFuse
Lead nurturing
Adobe Campaign
7.2
LoopFuse
Lead scoring and grading
Adobe Campaign
7.2
LoopFuse
Data quality management
Adobe Campaign
6.4
LoopFuse
Automated sales alerts and tasks
Adobe Campaign
6.1
LoopFuse

Campaign Management

Adobe Campaign
7.3
LoopFuse
Calendaring
Adobe Campaign
7.3
LoopFuse
Event/webinar marketing
Adobe Campaign
7.3
LoopFuse

Social Media Marketing

Adobe Campaign
7.9
LoopFuse
Social sharing and campaigns
Adobe Campaign
8.1
LoopFuse
Social profile integration
Adobe Campaign
7.7
LoopFuse

Reporting & Analytics

Adobe Campaign
7.7
LoopFuse
Dashboards
Adobe Campaign
7.8
LoopFuse
Standard reports
Adobe Campaign
8.2
LoopFuse
Custom reports
Adobe Campaign
7.2
LoopFuse

Platform & Infrastructure

Adobe Campaign
7.2
LoopFuse
API
Adobe Campaign
6.9
LoopFuse
Role-based workflow & approvals
Adobe Campaign
8.0
LoopFuse
Customizability
Adobe Campaign
7.5
LoopFuse
Integration with Salesforce.com
Adobe Campaign
7.5
LoopFuse
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LoopFuse
Integration with SugarCRM
Adobe Campaign
6.4
LoopFuse

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

LoopFuse

  • It is easy to use without too much set-up.
  • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
  • The reporting information is very in-depth and detailed.
No photo available

Cons

Adobe Campaign

  • Campaign management
  • Cross platform integration
  • UI
No photo available

LoopFuse

  • The reporting area used to be simple and straightforward, but they changed it to run a bunch of reports and they export in Excel format, which is clunky.
  • Syncing with Salesforce.com was a difficult process
  • It seemed that the traffic reported through Loopfuse did not match our Google Analytics account
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

LoopFuse

LoopFuse 5.6
Based on 3 answers
My new company is much larger and we need robust capabilities so we're implementing Marketo currently.
No photo available

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

LoopFuse

LoopFuse 8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

LoopFuse

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

LoopFuse

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

The Adobe campaign is the better solution because of time to implementation. All other solutions we tried the learning curve was too high. From the time we bought into where we had it set up to actually be able to deploy - we were already looking for alternative solutions. We needed something simple and elegant that would allow us to grow, not cause an issue.
No photo available

LoopFuse

At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

LoopFuse

  • I can't really quantify ROI from Loopfuse
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LoopFuse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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