What users are saying about

Adobe Campaign

Top Rated
90 Ratings

LoopFuse

5 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

LoopFuse

5 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

LoopFuse

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Jen Picard profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LoopFuse
WYSIWYG email editor
Adobe Campaign
7.3
LoopFuse
Dynamic content
Adobe Campaign
7.9
LoopFuse
Ability to test dynamic content
Adobe Campaign
8.2
LoopFuse
Landing pages
Adobe Campaign
7.9
LoopFuse
A/B testing
Adobe Campaign
7.0
LoopFuse
Mobile optimization
Adobe Campaign
8.4
LoopFuse
Email deliverability
Adobe Campaign
8.6
LoopFuse
List management
Adobe Campaign
8.2
LoopFuse
Triggered drip sequences
Adobe Campaign
7.5
LoopFuse

Lead Management

Adobe Campaign
6.9
LoopFuse
Lead nurturing
Adobe Campaign
7.5
LoopFuse
Lead scoring and grading
Adobe Campaign
7.2
LoopFuse
Data quality management
Adobe Campaign
6.6
LoopFuse
Automated sales alerts and tasks
Adobe Campaign
6.3
LoopFuse

Campaign Management

Adobe Campaign
7.4
LoopFuse
Calendaring
Adobe Campaign
7.5
LoopFuse
Event/webinar marketing
Adobe Campaign
7.3
LoopFuse

Social Media Marketing

Adobe Campaign
8.1
LoopFuse
Social sharing and campaigns
Adobe Campaign
8.2
LoopFuse
Social profile integration
Adobe Campaign
7.9
LoopFuse

Reporting & Analytics

Adobe Campaign
7.8
LoopFuse
Dashboards
Adobe Campaign
8.3
LoopFuse
Standard reports
Adobe Campaign
8.1
LoopFuse
Custom reports
Adobe Campaign
6.9
LoopFuse

Platform & Infrastructure

Adobe Campaign
7.6
LoopFuse
API
Adobe Campaign
8.1
LoopFuse
Role-based workflow & approvals
Adobe Campaign
8.5
LoopFuse
Customizability
Adobe Campaign
8.0
LoopFuse
Integration with Salesforce.com
Adobe Campaign
7.9
LoopFuse
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LoopFuse
Integration with SugarCRM
Adobe Campaign
6.4
LoopFuse

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Marketing Automation: Building Workflows
  • Reporting
Jen Picard profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The email builder would have been great with templates, so I didn't have to bug my design team for custom HTML. It would have also been nice to have a place to save templates - I saved them as an email, but would accidentally edit them before copying and editing.
  • The automated lead flows were confusing at times - I never knew what would happen if I added an action on to the end of the workflow.
Jen Picard profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
LoopFuse5.6
Based on 3 answers
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second.I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
Jen Picard profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
LoopFuse8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • The workflows were really easy to build and definitely increased our lead conversion. We did a lot of webinars, eBooks, etc - and it was so easy to decide on workflows to turn those prospects into hot leads by watching what they did on our website, or what they clicked on in our emails.
  • Lead scoring also made our sales team more efficient. We had quite a few leads coming through our system, and many were not sales ready - but Loopfuse could transfer the lead score into Salesforce to show them which leads to focus on, as well as why the leads had the score they did (Loopfuse also imported lead activity into Salesforce - including emails sent, opened, clicked, webpages viewed, forms filled out, etc).
Jen Picard profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LoopFuse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details