What users are saying about
Top Rated
93 Ratings
5 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 6.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

LoopFuse

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Jen Picard profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
LoopFuse
WYSIWYG email editor
Adobe Campaign
7.5
LoopFuse
Dynamic content
Adobe Campaign
8.1
LoopFuse
Ability to test dynamic content
Adobe Campaign
8.4
LoopFuse
Landing pages
Adobe Campaign
7.7
LoopFuse
A/B testing
Adobe Campaign
6.9
LoopFuse
Mobile optimization
Adobe Campaign
7.7
LoopFuse
Email deliverability
Adobe Campaign
8.7
LoopFuse
List management
Adobe Campaign
8.4
LoopFuse
Triggered drip sequences
Adobe Campaign
7.5
LoopFuse

Lead Management

Adobe Campaign
6.8
LoopFuse
Lead nurturing
Adobe Campaign
7.4
LoopFuse
Lead scoring and grading
Adobe Campaign
7.2
LoopFuse
Data quality management
Adobe Campaign
6.5
LoopFuse
Automated sales alerts and tasks
Adobe Campaign
6.2
LoopFuse

Campaign Management

Adobe Campaign
7.4
LoopFuse
Calendaring
Adobe Campaign
7.5
LoopFuse
Event/webinar marketing
Adobe Campaign
7.3
LoopFuse

Social Media Marketing

Adobe Campaign
8.0
LoopFuse
Social sharing and campaigns
Adobe Campaign
8.1
LoopFuse
Social profile integration
Adobe Campaign
7.8
LoopFuse

Reporting & Analytics

Adobe Campaign
8.0
LoopFuse
Dashboards
Adobe Campaign
8.4
LoopFuse
Standard reports
Adobe Campaign
8.3
LoopFuse
Custom reports
Adobe Campaign
7.2
LoopFuse

Platform & Infrastructure

Adobe Campaign
7.6
LoopFuse
API
Adobe Campaign
8.0
LoopFuse
Role-based workflow & approvals
Adobe Campaign
8.4
LoopFuse
Customizability
Adobe Campaign
8.1
LoopFuse
Integration with Salesforce.com
Adobe Campaign
7.5
LoopFuse
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
LoopFuse
Integration with SugarCRM
Adobe Campaign
6.3
LoopFuse

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • It is easy to use without too much set-up.
  • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
  • The reporting information is very in-depth and detailed.
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • The reporting area used to be simple and straightforward, but they changed it to run a bunch of reports and they export in Excel format, which is clunky.
  • Syncing with Salesforce.com was a difficult process
  • It seemed that the traffic reported through Loopfuse did not match our Google Analytics account
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
LoopFuse5.6
Based on 3 answers
My new company is much larger and we need robust capabilities so we're implementing Marketo currently.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
LoopFuse8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • I can't really quantify ROI from Loopfuse
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

LoopFuse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

LoopFuse More Information