What users are saying about
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Top Rated
255 Ratings
7 Ratings

Adobe Campaign

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Top Rated
255 Ratings
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Score 8 out of 100
7 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Sender

It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Sender
8.3
WYSIWYG email editor
Adobe Campaign
8.6
Sender
8.0
Dynamic content
Adobe Campaign
8.4
Sender
7.5
Ability to test dynamic content
Adobe Campaign
8.3
Sender
7.5
Landing pages
Adobe Campaign
8.9
Sender
A/B testing
Adobe Campaign
8.8
Sender
Mobile optimization
Adobe Campaign
7.8
Sender
8.5
Email deliverability reporting
Adobe Campaign
8.5
Sender
9.5
List management
Adobe Campaign
8.1
Sender
9.5
Triggered drip sequences
Adobe Campaign
7.9
Sender
7.5

Lead Management

Adobe Campaign
6.7
Sender
Lead nurturing
Adobe Campaign
7.1
Sender
Lead scoring and grading
Adobe Campaign
7.3
Sender
Data quality management
Adobe Campaign
6.3
Sender
Automated sales alerts and tasks
Adobe Campaign
6.0
Sender

Campaign Management

Adobe Campaign
7.7
Sender
Calendaring
Adobe Campaign
8.0
Sender
Event/webinar marketing
Adobe Campaign
7.4
Sender

Social Media Marketing

Adobe Campaign
7.9
Sender
Social sharing and campaigns
Adobe Campaign
8.0
Sender
Social profile integration
Adobe Campaign
7.7
Sender

Reporting & Analytics

Adobe Campaign
8.2
Sender
8.7
Dashboards
Adobe Campaign
8.2
Sender
9.0
Standard reports
Adobe Campaign
8.5
Sender
8.5
Custom reports
Adobe Campaign
8.0
Sender
8.5

Platform & Infrastructure

Adobe Campaign
7.4
Sender
API
Adobe Campaign
7.1
Sender
Role-based workflow & approvals
Adobe Campaign
8.1
Sender
Customizability
Adobe Campaign
7.6
Sender
Integration with Salesforce.com
Adobe Campaign
8.1
Sender
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sender
Integration with SugarCRM
Adobe Campaign
6.5
Sender

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Sender

  • Its dashboard is something which deserves praise. It makes my work very convenient.
  • It has the feature which gives user the convenience of creating subscription forms. And this helps to build a subscriber base.
  • In the editing section it has drag and drop functionality, which is very helpful to create beautiful and impressive e-mails. And to do this a user doesn’t need any technical knowledge.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Sender

  • Its Drag and Drop section is quite good but still lacks some useful features.
  • Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
  • They should have categorized templates.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Sender

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 7.1
Based on 9 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Sender

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Sender

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 5.5
Based on 10 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Sender

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Sender

I found it more accurate in terms of email deliverability. The easy to use dashboard is also one of the best arguments for choosing this application. And most importantly I found good results when I started using it. So I usually prioritise this application.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Sender

  • With the help of this application I increased my subscriber base by 100% in just 3 months.
  • It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
  • It increased the traffic on our promotional websites.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Sender

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sender Editions & Modules

Edition
Up to 5 000 subscriber plan$111
Up to 10 000 subscriber plan$222
Up to 25 000 subscriber plan$583
Up to 50 000 subscriber plan$1174
Up to 100 000 subscriber plan$2355
  1. Up to 5 000 subscribers and up to 60 000 emails/month.
  2. Up to 10 000 subscribers and up to 120 000 emails/month.
  3. Up to 25 000 subscribers and up to 300 000 emails/month.
  4. Up to 50 000 subscribers and up to 600 000 emails/month.
  5. Up to 100 000 subscribers and up to 1 200 000 emails/month.
Additional Pricing Details
You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Sender
7.3

Likelihood to Renew

Adobe Campaign
8.4
Sender

Usability

Adobe Campaign
7.1
Sender

Reliability and Availability

Adobe Campaign
7.0
Sender

Performance

Adobe Campaign
7.0
Sender

Support Rating

Adobe Campaign
5.5
Sender

In-Person Training

Adobe Campaign
8.0
Sender

Online Training

Adobe Campaign
8.0
Sender

Implementation Rating

Adobe Campaign
8.0
Sender

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