What users are saying about
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257 Ratings
39 Ratings

Adobe Captivate

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257 Ratings
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Score 7.2 out of 100
39 Ratings
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Score 8.2 out of 100

Attribute Ratings

  • Adobe Captivate is rated higher in 1 area: Product Scalability
  • Thinkific is rated higher in 9 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating, Vendor post-sale, Vendor pre-sale

Likelihood to Recommend

6.3

Adobe Captivate

63%
126 Ratings
7.7

Thinkific

77%
12 Ratings

Likelihood to Renew

7.0

Adobe Captivate

70%
9 Ratings
7.3

Thinkific

73%
2 Ratings

Usability

7.6

Adobe Captivate

76%
6 Ratings
9.6

Thinkific

96%
2 Ratings

Availability

1.8

Adobe Captivate

18%
1 Rating
10.0

Thinkific

100%
2 Ratings

Performance

7.3

Adobe Captivate

73%
1 Rating
8.0

Thinkific

80%
2 Ratings

Support Rating

6.4

Adobe Captivate

64%
33 Ratings
9.1

Thinkific

91%
13 Ratings

Implementation Rating

2.7

Adobe Captivate

27%
2 Ratings
8.0

Thinkific

80%
2 Ratings

Configurability

5.5

Adobe Captivate

55%
1 Rating

Thinkific

N/A
0 Ratings

Ease of integration

7.3

Adobe Captivate

73%
1 Rating

Thinkific

N/A
0 Ratings

Product Scalability

8.2

Adobe Captivate

82%
1 Rating
8.0

Thinkific

80%
1 Rating

Vendor post-sale

8.2

Adobe Captivate

82%
1 Rating
9.0

Thinkific

90%
2 Ratings

Vendor pre-sale

8.2

Adobe Captivate

82%
1 Rating
9.0

Thinkific

90%
2 Ratings

Likelihood to Recommend

Adobe

Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.
But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.
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Thinkific

Thinkific is well suited for users who who want to make an impact teaching online, whether that's to B2C with independent course creators, or B2B where you're training clients, partners and internal staff for a company (which is how we deployed the Thinkific Plus plan). Deployment or migration is easy and the speed and ease of course creation and publication is second to none. It's probably the easiest LMS to administer whilst still providing a powerful suite of tools that give you the insight you need to grow your course business.Thinkific is ideal for creating a customer education program for your business, automating onboarding of client training and training partners too. The range of plans Thinkific offer equally make it ideal for smaller personal course creators too.
Read full review

Pros

Adobe

  • Quickly adding in graphics, text, and interactive buttons.
  • Has extensive variables and branching for additional customization, beyond the competition.
  • Has 360 degree capability which competitors don't offer (I have not used this feature).
  • High degree of customization and personalization.
  • True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
  • If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
  • Many advanced capabilities. I chose this product due to the capabilities.
  • Comes with assets, templates, people, head shots, and full body—excellent.
  • Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.
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Thinkific

  • The price for the basic tier is very good compared to other platforms and what you get in it.
  • The look and feel of the site is simply beautiful, even if I'm allowed to customize to certain extent, they maintain things very neat.
  • Allowing to upload videos directly to the platform is a lifesaver.
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Cons

Adobe

  • Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
  • Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
  • More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
  • The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
  • Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.
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Thinkific

  • Although it has some great third-part integrations it would be great if it offered more such as links with email service providers such as Mailerlite
  • Assignment feature to be available on the lower tier plans
  • Improve the file size uploads for images and videos
  • Provide a lot more themes
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Pricing Details

Adobe Captivate

Starting Price

$399 one-time fee

Editions & Modules

Adobe Captivate editions and modules pricing
EditionModules
Subscription33.991
Pereptual License1,2992
Student & Teacher Edition3993
Upgrade4994

Footnotes

  1. per month
  2. one-time fee
  3. one-time fee
  4. one-time fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Thinkific

Starting Price

$0 per month

Editions & Modules

Thinkific editions and modules pricing
EditionModules
Start$99.001
Grow$199.002
Expand$399.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Thinkific customers save 25% when they subscribe on an annual basis.

Likelihood to Renew

Adobe

We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.
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Thinkific

We will continue to use Thinkific for our company pieces of training. Until we are able to create our own in house portal, this is an excellent source to have a learning management software tool that is easy to use and easy to implement without much technical training to administer
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Usability

Adobe

Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.
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Thinkific

I've used other learning management systems over the last 5 years and believe Thinkific is easily one of the ones that make getting started with zero tech skills or know-how easy peasy. Everything is laid out very well in how to set up your online school, create your courses and market and sell your courses. They provide a lot of great videos tutorials and offer a useful webinar series to help you understand how to market your courses like a pro
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Reliability and Availability

Adobe

No answers on this topic

Thinkific

I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
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Performance

Adobe

No answers on this topic

Thinkific

When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
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Support Rating

Adobe

It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.
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Thinkific

I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
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Implementation Rating

Adobe

I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.
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Thinkific

The implementation period took time like it would in earning and using any new tool. It was more about being organised, having better time management processes in place and having people you were able to reach out to if you were every able stuck. The other key ting with the implementation period was giving yourself a realistic time scale to get the job completed.
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Alternatives Considered

Adobe

I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.
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Thinkific

Overall, if I had the choice, Thinkific would be one of the tools in using an online course for instructors and private institutions. The higher-tiered plan is a bit steep for contractor instructors who may need to pay for it themselves to show the course would be a good course for the school to create. The free 3-course is helpful without the bells and whistles. The free program offers you to create three courses and keep all the profit from selling your courses minus a small transaction fee that won't break the break.
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Scalability

Adobe

No answers on this topic

Thinkific

The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
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Return on Investment

Adobe

  • Adobe Captivate has allowed our instructors to engage students in ways we never have before.
  • Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.
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Thinkific

  • Ability to attract leads with a FREE membership library option
  • Ability to quickly and easily deliver course content without much of a learning curve for course creators
  • If you need affiliates to help sell your product, even though they advertise that they have the option for affiliates, if you want to do it right you must use an additional integration for affiliate software.
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