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Adobe Customer Journey Analytics vs. WalkMe vs. Whatfix

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Customer Journey Analytics

    Score8.5 out of 10
    N/AAdobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.N/A

    WalkMe

    Score8 out of 10
    N/AWalkMe is a Digital Adoption Platform (DAP) that promises to transform the user experience in "today’s overwhelming digital world." Using artificial intelligence, analytics, engagement, guidance and automation, WalkMe offers a transparent overlay that assists users to complete tasks easily within any enterprise software, mobile application or website. Founded in 2011, WalkMe software is used by more than 1,500 enterprises globally, including over 30 percent of Fortune 500 companies.…N/A

    Whatfix

    Score10 out of 10
    N/AWhatfix is the AI-native Digital Adoption Platform built for the modern enterprise. The platform unifies pre-production simulation training, in-workflow guidance and support, and adoption analytics for continuous optimization.N/A
    Pricing
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    YesNoYes
    Entry-level Setup FeeOptionalNo setup feeOptional
    Additional Details——All Pricing models are customized and tailor-made according to the customer's requirement.
    More Pricing Information
    Community Pulse
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Considered Multiple Products
    Adobe
    No answer on this topic
    WalkMe
    Chose WalkMe
    I couldn't successfully implement this product for trial and found support help was delayed. In comparison, despite also being based in another country, WalkMe's support was quick to help with queries and always eager to address the issue and go above and beyond to make sure I …
    Incentivized
    Chose WalkMe
    Their features was less compared to WalkMe.
    Incentivized
    Chose WalkMe
    It's all about analytics and WalkMe has everything you ever needed and more!
    Incentivized
    Chose WalkMe
    WalkMe was much better in terms of features, implementation, and analytics. It's a market leader in the Digital Adoption space so it made sense to begin our digital adoption journey with this tool. The sales team also spent a lot of time with us in understanding our …
    Incentivized
    Chose WalkMe
    I have realized WalkMe is a great product with a lot of features and so far is the best product adoption and user onboarding tool compared to its alternatives. WalkMe is specialized in the field of product tours and walkthroughs hence making it the pioneer in the user …
    Incentivized
    Chose WalkMe
    Our organization reviewed several products before selecting WalkMe as the primary tutorial platform. We chose WalkMe because our primary business tutorial need is for Salesforce. WalkMe offers an incredibly easy-to-use and understandable walk-through and integrates incredibly …
    Incentivized
    Whatfix
    Chose Whatfix
    Whatfix and WalkMe offered a very similar solution at the time of evaluating both platforms almost 4 years ago.

    We selected Whatfix as they represented better value and the flow creation process was a lot quicker and easier, meaning getting to grips with everything and …
    Incentivized
    Chose Whatfix
    We evaluated many on the market and there was only one other competitor that came in the same bracket as Whatfix and that was WalkMe.

    We selected Whatfix due to the eagerness of the team to please and support their users, as well as the outstanding feature set they have.
    Incentivized
    Chose Whatfix
    Cost. Whatfix was the cheapest of them all, but not better in functionality or usability.
    Incentivized
    Chose Whatfix
    Overall price, no sneaky "extra" costs, low-pressure sales, confidence of team members.
    Incentivized
    Chose Whatfix
    The support from Whatfix is very good. It has better features than others. It has very few bugs. Whatfix is very user friendly. It meets all the requirements. They will quickly respond to all the queries and questions of users or your clients if they face any issues. Their …
    Incentivized
    Chose Whatfix
    Great quality of support provided by Whatfix as I already mentioned. Looking at all the features it’s headed to the right direction. Very delightful in terms of the ease of use and setup. Meets all the requirements. Quick to respond to all the queries and questions whenever …
    Incentivized
    Chose Whatfix
    There is no comparison - Whatfix is the clear winner with us from the very beginning. As Whatfix continues to grow and innovate their product, engage with it's customers on a level beyond any I have every seen. They work as Partners with us, their teams from bottom to top are …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    79 Answers
    94%
    Would buy again
    17 Answers
    97%
    Would buy again
    29 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    45 Answers
    93%
    Delivers good value for the price
    13 Answers
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    94%
    Happy with the feature set
    17 Answers
    100%
    Happy with the feature set
    30 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    43 Answers
    79%
    Lived up to sales and marketing promises
    11 Answers
    96%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    77%
    Implementation went as expected
    43 Answers
    87%
    Implementation went as expected
    13 Answers
    96%
    Implementation went as expected
    25 Answers
    Best Alternatives
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Small Businesses
    No answers on this topic
    Pendo.io
    Score8.5 out of 10
    Pendo.io
    Score8.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Whatfix
    Score10 out of 10
    Appcues
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    Whatfix
    Score10 out of 10
    WalkMe
    Score8 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Likelihood to Recommend
    8.2
    (82 ratings)
    8.1
    (29 ratings)
    8.2
    (30 ratings)
    Likelihood to Renew
    7.0
    (3 ratings)
    8.0
    (1 ratings)
    7.3
    (4 ratings)
    Usability
    7.2
    (82 ratings)
    9.0
    (2 ratings)
    8.4
    (11 ratings)
    Availability
    8.5
    (2 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    7.2
    (74 ratings)
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.5
    (2 ratings)
    10.0
    (1 ratings)
    9.1
    (8 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    8.2
    (2 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Product Scalability
    8.3
    (2 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Adobe Customer Journey AnalyticsWalkMeWhatfix
    Likelihood to Recommend
    Adobe
    It is well-suited when we are running a digital campaign, we are able to take the standard campaign metrics (impressions, CTR, etc.) and break them out by specific brands, device type, campaign variation, etc. It allows us to break down into the granular specifics of where we should iterate the campaign and make improvements/adjustments.
    Incentivized
    Read full review
    WalkMe
    • New system implementation - if you're switching or upgrading systems, you can ease users through the transition by providing in-system contextual guidance, extra tips, and automating clicks they don't need to worry about.
    • Data integrity - if you have users making mistakes in the system, you can add validation with WalkMe without the need for developer time and reduce those errors and upstream problems, and related costs
    • Reducing support tickets - if you have support tickets coming through about how to do tasks in a system, you can reduce the time and cost of your support staff answering these tickets by addressing the queries with WalkMe content
    • Change management - ease users through change with guidance and provide in-system surveys
    • Onboarding - bring new users quickly up to speed with onboarding tasks
    • Automation - automate your regular processes and cut system time, freeing users up for more important tasks
    • Process/system analysis - use the analytics to track where users are dropping off in processes and making errors and address these with WalkMe content
    • User experience - make your system more user friendly
    Incentivized
    Read full review
    Whatfix
    Currently, we are only using Whatfix with Salesforce but are in the process of implementing on other systems. It is an excellent tool to organize and provide in-app access to training materials already created. It excels at providing guidance about tasks users don't complete often and, therefore, forget what they were trained about the process. The only sort of system it might not work well is one that provides its own robust in-app assistance. More than one type of tip icon being displayed, for instance, could be confusing.
    Read full review
    Pros
    Adobe
    • Customer journey analytics can be used to analyse data from a range of data sources and the data can be visualised, filtered etc. by users.
    • It also allows users to handle custom data to handle their specific needs and the data can be catered as per users need its like your own customised platform.
    • The best part is the integration users can connect this to various other platforms with one ID. This helps the user with easier usage and less hassle as everything is kind off a click away.
    Incentivized
    Read full review
    WalkMe
    • Ease of use and getting up-to-speed in a few days only. WalkMe can be used by new users easily and quickly, yet provides a many advance features for power users to keep exploring and creating innovative solutions--there are always some things that you have not used earlier
    • Great analytics on our platform, usage and adoption by users, and surveys
    • Very friendly community of users who help each other all the time and structured upskilling programs, weekly tips keep the learning going
    Read full review
    Whatfix
    • Whatfix is a vendor that listens to their client, understands their business challenges, and works with them to achieve their goals.
    • Feature enhancements are released every quarter, often with significant functionality improvements.
    • The support and engineering teams are outstanding - responsive, helpful and nothing is ever too much trouble. Literally, second-to-none!
    Read full review
    Cons
    Adobe
    • When you come from the Google Analytics environment, where the dashboards are out of the box and built for you, it is a shock to go to a system where you have to build your own. This is especially true, if you are in an enterprise organization that has rolled out Adobe Customer Journey Analytics across all domains, but has not provided support to build dashboards.
    • It would be great to have more out of the box dashboards or templates provided to all users. Not sure if this is too complex for an enterprise use case.
    Incentivized
    Read full review
    WalkMe
    • Firefox plugin: The only time I use Firefox is when building a walk-thru. I would like to be able to use Chrome to build the walk-thrus.
    • Logic: Walk-thrus, Launchers, Shoutouts and walk-thru steps use different logic. I can't always fire something based on a click or URL when sometimes I would like to.
    • Design: You can use CSS to customize the look of your walk-thrus, but there isn't a way to remove the sidebar color of the walk-thrus.
    Incentivized
    Read full review
    Whatfix
    • The possibility to select content/widgets at the time for "push to production" (some we would like to p2p for one single content, that is not possible at the moment).
    • I wish the filters in the dashboard would stay when you choose a content, currently you have to filter again and again.
    • In the analytics area, I would like the system to remember this for a certain time window after selecting the start date.
    Read full review
    Likelihood to Renew
    Adobe
    It's the most customizable and flexible analytics tool I've used. While the tool can be slow and clunky at times, the value it provides far outweighs those issues. Being able to bring offline data and merge with web data to combine in one place is where clients need to be get the most success out of their data
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    [We feel like] even though Whatfix has its flaws, we are impressed by the speed of development [and] their openness about their future improvements, [but] most important their proactive customer service and customer success team. Whatfix acts more like a partner than a supplier of a 3rd party tool, and we welcome that experience.
    Read full review
    Usability
    Adobe
    The overall user interface is very easy to understand and navigate. The overall platform is highly intuitive and provides seamless integration across web, mobile, and other channels. The overall implementation is seamless, resulting in a faster time to market. The platform is built for marketers and folks with low-code experience.
    Incentivized
    Read full review
    WalkMe
    WalkMe has done a great job of making their tool easy to use. However because it is a Firefox plugin it causes me to need another browser and sacrifice the left 2 - 3 inches of my display, when working on a laptop this makes it a bit painful. Also when publishing you can organize your list of walk-thrus, the window size is small and limited to the constraints of the WalkMe tool.
    Incentivized
    Read full review
    Whatfix
    While they've made a lot of improvements in the last year, there are still challenges with walkthroughs and how beacons can be created. They are aware of these limitations and are actively soliciting customer feedback to help them remedy these shortcomings.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    For the most part, CJA is available. There are instances where the product is experiencing an outage but I haven't found this to be super frequent to the point where it really impedes my work
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    No answers on this topic
    Performance
    Adobe
    Adobe Customer Journey Analytics does really well running reports. As data or date ranges get bigger, it sometimes has issues running. When there are a lot of freeform tables used, it takes a long time for data to load. There are time where Adobe Customer Journey Analytics is down during work hours, which makes it hard to do work in the workspace.
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    Sometimes there is a delay to showcase all whatfix elements
    Read full review
    Support Rating
    Adobe
    Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective
    Incentivized
    Read full review
    WalkMe
    The WalkMe Support Team was phenomenal. My support rep made a genuine effort to ensure my success with using the WalkMe Software. She was kind, patient, and very knowledgeable on the software. If there was a question she did not know the answer too, she would find the answer and get back to me as soon as possible
    Incentivized
    Read full review
    Whatfix
    Whatfix is THE best vendor I've ever worked with when it comes to supporting their customers. The support team is friendly, helpful and always willing to listen to your suggestions and ideas. This also applies to the Engineering team who I've spent several hours on calls with debugging a few of the more challenging scenarios we have in place. Nothing is ever too much trouble for Whatfix and they are truly best-in-class when it comes to their support model.
    Read full review
    In-Person Training
    Adobe
    Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    No answers on this topic
    Online Training
    Adobe
    Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    While helpful, the feedback from our employee was, that [they felt] the training was very high-level - sometimes confusing. It would be great to have some kind of sandbox environment for new users to train certain scenarios.
    Read full review
    Implementation Rating
    Adobe
    Get trained up early, get your people in it and using/testing it.
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    Although Whatfix make the process relatively straightforward (they will provide Group Policy Scripts to install a Google Chrome extension specific to your organisation) its important to ensure your network deployment teams (if you have more than one) understand their role and what they need to do to test deployment once they undertaken the work.
    Read full review
    Alternatives Considered
    Adobe
    Adobe Customer Journey Analytics has additional features beyond the basic analysis workspace that allow for omni channel reporting, greater integrations with data from other sources, and being able to make changes to your data retroactively to reduce the impact of tracking issues. It also has a B2B edition with added functionalities for companies that have B2B.
    Incentivized
    Read full review
    WalkMe
    My understanding is that WalkMe was selected based on its capability to support our requirements for our enterprise software. We wanted a product that allows us to provide help at the point of need, provide as little or as much help to guide the user to successfully use the product, and a product that is scalable and can support our growing capabilities.
    Read full review
    Whatfix
    There is no comparison - Whatfix is the clear winner with us from the very beginning. As Whatfix continues to grow and innovate their product, engage with it's customers on a level beyond any I have every seen. They work as Partners with us, their teams from bottom to top are incredible - Customer Service, Collaboration Teams, Innovation, Sales, Success Mangers and everyone I missed are incredible. One team in particular I want to call out for there outstanding service, care and innovation to help us launch one of our systems is the Professional Services Team. Ganish, Joel, and everyone else who has been on our calls and worked behind the scenes to hit our incredible tight deadline in August - KUDOs for a job well done, You ROCK, THANK YOU words cannot describe how great you guys have been with us on this project, but on all of them. Whatfix's team definitely understands, the customer is first, they align with our values and we will continue to grow with them
    Incentivized
    Read full review
    Scalability
    Adobe
    You have the ability to create 'user groups' with different levels of access in CJA. We helped set this up for a large organiztion where they had marketers, executives, devs and analysts all having different levels of access to use CJA but with the appropriate guardrails in place for each user group. It worked out really well for their organization.
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    No answers on this topic
    Professional Services
    Adobe
    Good offline/non-human resources (guides, FAQs, vids) Great support from people
    Incentivized
    Read full review
    WalkMe
    No answers on this topic
    Whatfix
    No answers on this topic
    Return on Investment
    Adobe
    • As a consultant specializing in implementation, this has been very good for my business objectives.
    • My clients have found it very useful, as long as they receive training and support on how to use it. I have worked at organizations where it is not properly utilized because people are "afraid" to learn it.
    • It has delivered key insights for organizations, leading to improvements in their site design and conversion funnel.
    Incentivized
    Read full review
    WalkMe
    • With a promise to help onboard, we found that as people interacted with the walk throughs they didn't get any significant value. Self-service wasn't improved, in fact, we got more complaints from the walk throughs than help from them.
    • NPS surveys were a nightmare to try and integrate with our CRM so we could action the results. Lost time and energy without much support from the WalkMe team
    • No improvement to our Product Adoption, so all cost and time and energy spent on implementation was a loss.
    Read full review
    Whatfix
    • Reduced Training Costs: By cutting traditional training time by 40%, Whatfix has saved significant resources while increasing learning efficiency.
    • Improved User Productivity: Faster onboarding and fewer errors have led to a 25% improvement in user performance metrics, directly contributing to operational efficiency.
    • Decreased Support Requests: Self-service guidance has reduced support tickets by 30%, freeing up teams to focus on strategic initiatives and cutting support costs.
    Read full review
    ScreenShots

    Adobe Customer Journey Analytics Screenshots

    Screenshot of Graph-Based Stitching in Adobe Customer Journey AnalyticsScreenshot of Derived Fields in Adobe Customer Journey AnalyticsScreenshot of Data Views in Adobe Customer Journey AnalyticsScreenshot of Data Governance in Adobe Customer Journey AnalyticsScreenshot of AI Assistant in Adobe Customer Journey AnalyticsScreenshot of Attribution Models in Adobe Customer Journey Analytics

    WalkMe Screenshots

    Screenshot of Reduce support costsScreenshot of Accelerate the onboarding processScreenshot of Automate any repetitve processScreenshot of Record your users in session to gain valuable visual analytics.

    Whatfix Screenshots

    Screenshot of the analytics of the Whatfix Digital Adoption Platform, that help determine what’s working (and what’s not) so  adjustments can be made to DAP content as necessaryScreenshot of Whatfix's Analytics. This produces reports on flow usage, queries served, drop-offs, and other engagement metricsScreenshot of Beacon - Used to create alerts to guide users to changes and new featuresScreenshot of Data validation - Tells users in real-time if the data they entered is accurate, based on pre-established criteriaScreenshot of In-app guidance - Step-by-step guided walkthroughs to take the user through every step of a taskScreenshot of Self-Help - Self-service support contextualized based on user role and location in the application