Adobe Dynamic Tag Management (discontinued) vs. Akamai Identity Cloud

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

Incentivized

It helps to store our data online and also they provide security to our data. We can access our data anytime and anywhere. The Initial setup was heavy it could have been much better. To overcome this they do provide good customer support where we can call them to clear our concerns. It is not suitable for small business people where the cost is high inside many can't afford their plans.

Incentivized

• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

It was quite seamless with the outstanding support from our Adobe account manager.

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

Incentivized

We are using Janrain to protect our data from internet attacks and they also have good customer support to cover critical instances. Customer data can be accessed easily. They also have an MFA facility to stop unauthorized persons [from] accessing the data. They also provide a 30-day basic plan to experience their facility which can be useful to know the features and facility of that product.

Incentivized

• The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
• Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.

Incentivized

• Customer data can be easily accessed
• we have protected our data which can also be accessed anywhere without worrying [about] internet attacks
• Pricing is bit high for what we get

Incentivized