What users are saying about
41 Ratings
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Score 9.6 out of 100
4 Ratings
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Score 10 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

UberTags (Discontinued)

  1. Are you currently running a lot of scripts on the website?
  2. Does it take a long time to get DevOps to implement and push scripts live?
  3. When a script is live and doesn't work, how long does it take to troubleshoot it and push the fix live?
  4. Do you frequently change or add scripts to the website?
  5. Are you looking to improve your page load speed?
If any of these are current challenges, UberTags is well-suited to resolve those needs.
Harrison Jones | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
UberTags (Discontinued)
Role-based user permissions
Adobe DTM
10.0
UberTags (Discontinued)

Tag Management

Adobe DTM
9.3
UberTags (Discontinued)
Tag library
Adobe DTM
8.9
UberTags (Discontinued)
Tag variable mapping
Adobe DTM
9.8
UberTags (Discontinued)
Ease of writing custom tags
Adobe DTM
9.9
UberTags (Discontinued)
Rules-driven tag execution
Adobe DTM
9.0
UberTags (Discontinued)
Tag performance monitoring
Adobe DTM
9.9
UberTags (Discontinued)
Improved page load times
Adobe DTM
10.0
UberTags (Discontinued)
Mobile app tagging
Adobe DTM
9.9
UberTags (Discontinued)
Library of JavaScript extensions
Adobe DTM
7.1
UberTags (Discontinued)

Data Management & Integrity

Adobe DTM
7.6
UberTags (Discontinued)
Event tracking
Adobe DTM
10.0
UberTags (Discontinued)
Mobile event tracking
Adobe DTM
10.0
UberTags (Discontinued)
Data distribution management
Adobe DTM
7.0
UberTags (Discontinued)
Universal data layer
Adobe DTM
10.0
UberTags (Discontinued)
Automated error checking
Adobe DTM
1.0
UberTags (Discontinued)

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

UberTags (Discontinued)

  • Very simple and easy-to-use UI
  • Compatible with just about any third-party script out there
  • Excellent customer support
Harrison Jones | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

UberTags (Discontinued)

  • No support for Google and Bing Webmaster Tools verification codes
Harrison Jones | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

UberTags (Discontinued)

UberTags (Discontinued) 10.0
Based on 1 answer
  • The customer support is great. Any time I have a question that is not already answered by their extensive support libraries, their support team gets back to me quickly and always helps me accomplish what I'm trying to do
  • You can't beat the price vs functionality
  • The tool is frequently improved
  • It's all-around the easiest tag management solution to use that I've seen.
Harrison Jones | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

UberTags (Discontinued)

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

UberTags (Discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

UberTags (Discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

UberTags (Discontinued)

UberTags is both very inexpensive and easy to use. One of the biggest challenges with Google Tag Manager is that it is very difficult to use. Implementation is very complex, there's not much automation to it, and it doesn't really save much time in the long-run. TagMan is a great alternative to UberTags, but I found that UberTags is much easier to use, provides the same functionality, and comes with a much lower price tag.
Harrison Jones | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

UberTags (Discontinued)

  • Improved workflow
  • Quicker testing to production with scripts
  • Improved page load speeds
Harrison Jones | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

UberTags (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
UberTags (Discontinued)
10.0

Likelihood to Renew

Adobe DTM
10.0
UberTags (Discontinued)
10.0

Usability

Adobe DTM
5.0
UberTags (Discontinued)

Support Rating

Adobe DTM
10.0
UberTags (Discontinued)

Implementation Rating

Adobe DTM
10.0
UberTags (Discontinued)

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