Adobe Experience Manager vs. Umbraco CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.6 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Umbraco CMS
Score 8.1 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Adobe Experience ManagerUmbraco CMS
Editions & Modules
No answers on this topic
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
Adobe Experience ManagerUmbraco CMS
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
Adobe Experience ManagerUmbraco CMS
Considered Both Products
Adobe Experience Manager
Chose Adobe Experience Manager
Adobe Experience Manager, built on Java, means that the pool of developers available to work on the platform is large. Adobe Experience Manager's front-ends and client library management tooling mean that front-end developers can feel at home despite a lack of Java knowledge.
Chose Adobe Experience Manager
We wanted a CMS which is known in market, which have a good ecosystem. With Adobe Experience Manager, we get integration with Target, Tag management, and other Adobe products.
Chose Adobe Experience Manager
AEM is much more vast than Photoshop. Photoshop can be run by one person. AEM requires more people. AEM is waaay costlier.
Chose Adobe Experience Manager
Adobe Target, Adobe Analytics, Adobe Brand Concierge and Adobe Experience Platform
Chose Adobe Experience Manager
It was the in-place product when I joined the team.
Chose Adobe Experience Manager
Adobe Experience Manager provides way more. It is a much more holistic tool to help us manage the entire customer Journey. I, however, do not have enough power to make those decisions. I did not in fact choose Adobe Experience Manager, but I do like it better.
Chose Adobe Experience Manager
AEM is infinitely better. Drupal does not compare.
Chose Adobe Experience Manager
Adobe's integration with all of its other products requires digital marketing, making its system stand out from the rest. AI integration takes it to the next level.
Chose Adobe Experience Manager
Adobe Commerce and Adobe Target
Chose Adobe Experience Manager
Adobe Analytics and Adobe Marketo Engage
Chose Adobe Experience Manager
integration with other Adobe tools
Chose Adobe Experience Manager
I selected Adobe Experience Manager because it was the easiest to connect to our platforms, the best cost for the size of our company, and I was using Adobe for almost everything else at the time. I think this was the best solution for our smaller company at the time.
Chose Adobe Experience Manager
We chose Adobe Experience Manager over these platforms for security and Time to market. It was difficult to manage multi-site in other CMS.
Chose Adobe Experience Manager
Squarespace, Django and Python IDLE
Umbraco CMS
Chose Umbraco CMS
We preferred Umbraco because it is built with .NET, and most of our team members have proficiency in .NET. Umbraco is open-source so it was free, we could deploy it anywhere - on-premise or cloud. Umbraco had all features which we needed - SEO support, multi-lingual support, …
Chose Umbraco CMS
Someone else selected before I came on board but I was open-minded and willing to give it a try.
Chose Umbraco CMS
The performance of Umbraco is as good as Episerver. The back office in Umbraco is cleaner and more intuitive than Episerver. Sitecore is a good CMS for large projects, but the learning curve for developers and editors is steep.
Chose Umbraco CMS
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new …
Chose Umbraco CMS
  • The learning curve to develop a web application is very short. The time to market is then insignificant.
  • Umbraco is free and open source.
Chose Umbraco CMS
We chose Umbraco because of their technology, and it was better than our previous CMS, Orchard, which was too complicated even for programmers. Orchard was very good but to develop something it required a really strong knowledge of this framework. In Umbraco it seems to be …
Chose Umbraco CMS
We previously used Wordpress, however this was not easy to use, it was a complicated system and was limited in what we could achieve, there was a big outlay in buying bolts on and ensuring the system was safe. We found we where spammed loads, we tried to make it work however …
Chose Umbraco CMS
Both are comparable. We selected Umbraco CMS because it used .NET instead of PHP. I would recommend choosing the CMS that your staff and technical people will be the most comfortable with.
Chose Umbraco CMS
Umbraco provides the best bang-for-the-buck CMS option on a .NET platform for those that cannot afford Sitecore. It is much friendlier to use than Ektron, is free to use, has commercial grade plugins that are not overly expensive, and provides the functionality that most …
Chose Umbraco CMS
Umbraco vs WordPress
Umbraco has more flexibility and customization options, but less features, reliability/stability, and community support.
WordPress offers less customization for data and content, but it is immensely more stable, has better features /plugins, and includes an …
Chose Umbraco CMS
There is not really an alternative when it comes to CMS based on ASP.Net (MVC4 with Razor). There are a few frameworks, like Booststrap; however framework is not content management system.
I will compare it to Drupal, because the second one is well known. Against Drupal, …
Features
Adobe Experience ManagerUmbraco CMS
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
Ratings
3% above category average
Umbraco CMS
9.0
Ratings
9% above category average
Role-based user permissions8.40 Ratings9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
Ratings
1% below category average
Umbraco CMS
8.5
Ratings
9% above category average
API7.80 Ratings8.00 Ratings
Internationalization / multi-language8.10 Ratings9.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
Ratings
4% above category average
Umbraco CMS
8.0
Ratings
2% above category average
WYSIWYG editor7.40 Ratings10.00 Ratings
Code quality / cleanliness6.70 Ratings10.00 Ratings
Admin section7.00 Ratings7.00 Ratings
Page templates7.60 Ratings8.00 Ratings
Library of website themes7.30 Ratings6.00 Ratings
Mobile optimization / responsive design7.80 Ratings6.00 Ratings
Publishing workflow8.10 Ratings10.00 Ratings
Form generator7.60 Ratings7.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
Ratings
8% above category average
Umbraco CMS
7.2
Ratings
4% below category average
Content taxonomy7.70 Ratings6.00 Ratings
SEO support7.10 Ratings10.00 Ratings
Bulk management7.20 Ratings7.00 Ratings
Availability / breadth of extensions7.50 Ratings7.00 Ratings
Community / comment management7.10 Ratings6.00 Ratings
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Adobe Experience ManagerUmbraco CMS
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User Ratings
Adobe Experience ManagerUmbraco CMS
Likelihood to Recommend
8.6
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.1
(0 ratings)
8.0
(0 ratings)
Availability
8.6
(0 ratings)
7.0
(0 ratings)
Performance
8.0
(0 ratings)
3.0
(0 ratings)
Support Rating
7.2
(0 ratings)
2.0
(0 ratings)
Online Training
-
(0 ratings)
3.0
(0 ratings)
Implementation Rating
8.7
(0 ratings)
7.0
(0 ratings)
Product Scalability
-
(0 ratings)
4.0
(0 ratings)
User Testimonials
Adobe Experience ManagerUmbraco CMS
Likelihood to Recommend
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
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Umbraco is well suited for websites that are looking to do a wide range of activities that require complex technoligies. An example of this is a company with several different products or services. Umbraco would be overkill for simple sites that are mostly static. It is also difficult to find developers who have Umbraco experience, as it's market share is not all that high
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Pros
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
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  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
Read full review
Cons
  • There are some glitches in permissions inheritance that require us to toggle a save on permissions in groups that inherit from a group that was recently updated.
  • Large packages require stopping the workflow launcher OSGi components or many workflows will slow down the server.
  • Locked pages are hard to find unless I use /siteadmin... I often hear that the CQ tools will go away, but if we lose that, some small things might be harder to do, like finding locked pages.
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  • Migration of data between servers. There are tools that you can pay for that help facilitate this, but like any CMS system, there are still some tricks to getting it to work correctly.
  • Running as a Web Project instead of a Web Site. Umbraco does not run compiled code, but instead compiles it on the fly. I find this to cause some performance issues that would otherwise be resolved with a compiled code base.
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Likelihood to Renew
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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No answers on this topic
Usability
Considering I'm completely self-taught on Adobe Experience Manager, I have to rate usability quite high since plenty of aspects were easy to figure out on my own. With its cloud-based platform, access from anywhere it super great for overall usability. Edits can also be made pretty quick and easy, which is another great feature.
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Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
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Reliability and Availability
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Occasionally, errors will appear in the admin that make it impossible to work without developer support.
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Performance
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Support for Umbraco-owned paid plugins is nonexistent.
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Online Training
No answers on this topic
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
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Implementation Rating
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
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Alternatives Considered
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe The integration with Analytics works perfectly and bring directly value really quickly Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform The fact that the solution is Cloud services is also a big advantage for maintenance
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We previously used WordPress, however this was not easy to use, it was a complicated system and was limited in what we could achieve, there was a big outlay in buying bolts on and ensuring the system was safe. We found we where spammed loads, we tried to make it work however after a year we decided to leave WordPress behind. The company did evaluated Adobe but the dev team decided that Umbraco was the best tool to meet our own needs.
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Scalability
No answers on this topic
Without significant development, the product does not scale well.
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Return on Investment
  • Makes it easy to reuse components across multiple pages and site, which reduces the overhead needed to create all the individual components.
  • Improves business process agility by allowing users to easily create entirely new pages or content by using existing templates
  • Increases conversion rates across our sites by enabling a more consistent experience for users
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  • CMS is free
  • Support form Umbraco HQ is not expensive, can include Courier or other functionality
  • For most cases does not need back end developer
  • For trained Umbraco developers (Razor coding, using admin tool), developing medium site, takes a few weeks max
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ScreenShots

Adobe Experience Manager Screenshots

Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview