Adobe Experience Manager feedback from Swiss in Vegas
March 27, 2025

Adobe Experience Manager feedback from Swiss in Vegas

Eric Amiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Manager

We are using Adobe Experience Manager Cloud services as a main web CMS, central DAM and as well as an Analytics platform for digital channel interactions. We are B2B manufacturing with multi languages, in several subbrands which requires different websites and marketing team to support the content creation globally but also in local countries. Hence the way Adobe Experience Manager is made can support our need to help the business to have marketing modern presence with maintening a brand corporate policies crossed our websites.

Pros

  • Multi site with multi languages
  • Release management from Dev to Prod with automation CI/CD
  • Performance of the website with CDN included

Cons

  • User access management
  • Admin console separated of the experience of the other applications
  • Way to automate the SSL certificate renewal before expiration
  • ease to manage all the content into the Assets with a large number
  • difficult to administration
  • improve business process agility for marketing team
  • great analytics to collect data and display in a simplistic manner
It depends if it is from an administrator point of view or from a business content author point of view.
I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
  • Smart tagging
  • Assets DAM
  • Live copies
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe
The integration with Analytics works perfectly and bring directly value really quickly
Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform
The fact that the solution is Cloud services is also a big advantage for maintenance

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Well suited:
Performance for large corporations. Make easier for business marketing team as soon as they have a digital maturity
Less appropriate:
For admin maintenance and especially to manage with several Adobe solutions, different place to perform changes or setting. Difficulty to get all the setup at one place

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