Adobe Experience Platform Launch vs. Liferay Digital Experience Platform (DXP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 8.9 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Liferay Digital Experience Platform (DXP)
Score 8.2 out of 10
N/A
Liferay Digital Experience Platform is an enterprise-grade platform that enables companies to create and connect personalized digital experiences across web, mobile, social, in store and other touchpoints. It provides the technical foundation (deep integration, security and modularity) for a digital business to orchestrate unique customer experiences, as well as business value features to support a deeper understanding of their customers.N/A
Pricing
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Email sales@liferay.com for pricing information.
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Top Pros
Top Cons
Features
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
9% below category average
Liferay Digital Experience Platform (DXP)
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
3% below category average
Liferay Digital Experience Platform (DXP)
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.313 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
4% below category average
Liferay Digital Experience Platform (DXP)
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.611 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Best Alternatives
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10

No answers on this topic

Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Jahia Digital Experience Platform
Jahia Digital Experience Platform
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Jahia Digital Experience Platform
Jahia Digital Experience Platform
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Likelihood to Recommend
8.6
(14 ratings)
7.1
(4 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
8.3
(13 ratings)
-
(0 ratings)
Support Rating
7.0
(13 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience Platform LaunchLiferay Digital Experience Platform (DXP)
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
Read full review
Liferay, Inc.
Liferay Portal is a framework which comes with a fine grained security/permission model, (Web) Content Management, Authentication and Authorization, outbox portlets with different features to manage content or users. So if any business application has below questions then I can recommend not to use Liferay as a platform.
  • Application is big but not content or user driven.
  • Application with few static contents.
  • Application with batch transactions(DB) i.e. insert , update db records in batch.
  • Application with ERP capabilities.
  • Application with Big Data support.
Read full review
Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
Read full review
Liferay, Inc.
  • Personalization
  • Business to client relationship
  • Customer management is better.
Read full review
Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
Read full review
Liferay, Inc.
  • Harder to get started
  • Enterprise level of options can cause confusion
  • Development documentation could be better
Read full review
Likelihood to Renew
Adobe
No answers on this topic
Liferay, Inc.
We are currently using Liferay Portal and plan to keep using it.
Read full review
Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
Read full review
Liferay, Inc.
No answers on this topic
Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
Read full review
Liferay, Inc.
No answers on this topic
Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
Read full review
Liferay, Inc.
Read full review
Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
Read full review
Liferay, Inc.
  • Create a good environment
  • Resolution is not so much better.
  • Have a long things to do.
  • Content management is better off.
Read full review
ScreenShots

Liferay Digital Experience Platform (DXP) Screenshots

Screenshot of Liferay Digital Experience Platform (DXP) forms experience was designed to make generating forms simple and straightforward while offering flexibility and deep integration with back end systems.Screenshot of Liferay Digital Experience Platform (DXP) was designed with usability and beauty in mind.Screenshot of Liferay Digital Experience Platform (DXP) features a unified look and feel that makes site administration a breeze.Screenshot of Liferay Digital Experience Platform (DXP) forms experience was designed to make generating forms simple and straightforward while offering flexibility and deep integration with back end systems.Screenshot of Liferay Digital Experience Platform (DXP) comes with blogs out-of-the-box, designed to give enterprises a slick blogging experience similar to what they're used to with consumer platforms.Screenshot of Liferay Digital Experience Platform (DXP) was designed with usability and beauty in mind.