Adobe Express vs. Unsplash for Brands

Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.

Incentivized

A specific scenario was for our website. Making photos in a church is not easy, since it's very personal and private. However I could find some photos of people and communities on Unsplash for Brands that were really helpful. It was hard to find the right images, because when I searched for prayer the photos were very obvious prayer. While in normal life, prayer is much more down to earth, and not always on your knees with the bible in front of you.

Incentivized

• Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
• Libraries: syncs will with other Adobe Tools
• Animation: provides a decent collection of modifiable motions for objects in the design
• Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND

Incentivized

• Provides beautiful natural and in action photos
• Provided royalty free imagery which is great for charities who have a budget or not budget for photography
• Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Incentivized

• It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
• It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
• It could partner with other companies to allow for company specific events in exchange for valuable products or programs.

Incentivized

• The layout and UX is not as friendly as many other similar platforms.
• Search engine could be improved.
• Bulk download would be wonderful.

Incentivized

i love express!!! i use it every day and will continue to use it even if my job doesn't pay for it, although i hope i never have to pay for it haha. even though the updates are sometimes frustrating, i think for the most part i get used to/like the updates. it's easy to use and i like the change to projects instead of sharing a brand with collaborators

Incentivized

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically

Incentivized

It is very easy to use. Searching, saving, downloading - all very easy. Also grouping saved items if you are working on different projects to save photos in folders is very helpful. The only thing I would improve is sometimes finding my saved files is difficult. Other than that I would say easy.

Incentivized

Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.

Incentivized

Express has put all the tools a design agency will need for day-to-day operations, production, and creation. And with the addition of the Calendar, scheduling these posts is a breeze and very important in a designer's tool belt. We used other products before and found ourselves importing, exporting, editing and then exporting again a bit tiresome. We only need one app: Adobe Express.

There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.

Incentivized

• Positive: Time and working for a nonprofit with minimal staff this is essential.
• Negative: There are certain features that I need to find in other Adobe products like layer masking.
• Positive: It makes content creation less intimidating for our newer staff.

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!