Adobe Express vs. Unsplash for Brands

Basically, I truly find that Adobe Express is pretty much great for all professional scenarios because it offers many creative options and comes with an extremely robust collection of assets (stock photos, videos, music, and graphics) all of which can be edited and enhanced within Adobe Express if needed. One project that it was quite helpful with utilizing was creating a logo for one of our clients. I was able to create the prototype and then offer several iterations of said logo to help the client quickly decide on its official branding. By having all of my assets neatly stored right on my Adobe Express project folder it was very easy for me to remain organized when creating various outputs.

Incentivized

I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.

Incentivized

• Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
• Libraries: syncs will with other Adobe Tools
• Animation: provides a decent collection of modifiable motions for objects in the design
• Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND

Incentivized

• Unsplash consists of a great selection and good variety stock photos.
• Unsplash offers curated collections.
• Unsplash offers great advertising options to creators.

Incentivized

• It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
• It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
• It could partner with other companies to allow for company specific events in exchange for valuable products or programs.

Incentivized

• Would like to see more variety for commonly searched images
• Indications if you've used the images before on the site and when (dates, challenges)
• Information on the photographer/creator

I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point

Incentivized

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically

Incentivized

I think the usability is awesome. The UX and simplicity is great and allows you to quicky find a suitable image. Compared to, for example Shutterstock, it's way more accessible. The added collection feature is also nice, since they are relevant for the time of year. The quick filters on the top are useful as well. And the download is always fast.

Incentivized

Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.

Incentivized

I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!

Incentivized

I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.

Incentivized

Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features

Incentivized

The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me

Incentivized

• Positive: Time and working for a nonprofit with minimal staff this is essential.
• Negative: There are certain features that I need to find in other Adobe products like layer masking.
• Positive: It makes content creation less intimidating for our newer staff.

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!