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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Firefly

    Score8.3 out of 10
    N/AAdobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.

    $9.99

    per month (1 user & 2000 generative credits per month)

    Camtasia

    Score8.6 out of 10
    N/ACamtasia is a video editor and screen recorder. Camtasia offers a range of plans designed to meet varying video creation needs, and enables users to produce professional-looking videos. Its features include Camtasia Rev, script generation, text-to-speech, translations, and avatar videos, to streamline the video creation process. The editions available are Free, Essentials, Create, or the Pro plan.

    $179.88

    per year per user

    Pricing
    Adobe FireflyCamtasia
    Editions & Modules
    No answers on this topic
    Camtasia Business
    $198
    per year per seat
    Offerings
    Pricing Offerings
    Adobe FireflyCamtasia
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details*Discounts available for purchases supporting a large volume of users.
    More Pricing Information
    Community Pulse
    Adobe FireflyCamtasia
    Considered Both Products
    Adobe
    Chose Adobe Firefly
    I feel the images generated by Adobe Firefly are a step above those I've generated from Canva. Better quality images.
    Incentivized
    TechSmith
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    201 Answers
    100%
    Would buy again
    33 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    171 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    199 Answers
    100%
    Happy with the feature set
    33 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    115 Answers
    100%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    146 Answers
    100%
    Implementation went as expected
    28 Answers
    Best Alternatives
    Adobe FireflyCamtasia
    Small Businesses
    No answers on this topic
    Sendspark
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Snagit
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Snagit
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe FireflyCamtasia
    Likelihood to Recommend
    8.2
    (216 ratings)
    8.4
    (75 ratings)
    Likelihood to Renew
    8.3
    (7 ratings)
    10.0
    (3 ratings)
    Usability
    8.1
    (216 ratings)
    7.0
    (7 ratings)
    Support Rating
    9.5
    (3 ratings)
    8.6
    (14 ratings)
    Implementation Rating
    7.7
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe FireflyCamtasia
    Likelihood to Recommend
    Adobe
    While Adobe does and should establish policies with regard to censorship of certain types of images and words used in prompts, the restrictions do at times seem arbitrary and random, with little feedback in such cases as to what issues in particular are causing problems. For example, if using a reference image of a child to produce a video is forbidden, it would seem simple enough from an AI point of view to explain the limitation to the user.
    Incentivized
    Read full review
    TechSmith
    Camtasia is so easy to use that I recommend it over Adobe Premiere, Captivate, Storyline, and other tools. The only problem is the price. Due to the fact that I purchased this for education purposes, and educational prices have gone up exponentially, it has been difficult even at $179 to upgrade, as an educator and the organization is not always willing to reimburse the purchase, it would have been more economical. It was less than $100 (Black Friday) when I bought our updated version in 2019. Camtasia profile accounts aren't the best setup, however. My profile account does not reflect when I was a user or show past invoices, and I wanted to see how long ago I was a user.
    Incentivized
    Read full review
    Pros
    Adobe
    • In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
    • In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
    • In Adobe Photoshop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.
    Incentivized
    Read full review
    TechSmith
    • Very intuitive controls. You don't need to be a pro at video editing
    • Seamless control of assets (separates video from still images)
    • Great library of annotations and gestures
    • Easy to integrate audio/video edits
    • Custom formats that suit my needs (web, mobile, tablets)
    Incentivized
    Read full review
    Cons
    Adobe
    • Prompting is an art and takes some time to improve
    • The reality of the images can be hit or miss, such as details like hands or too many legs
    • I would like to see an easier way to upload a reference image and see outputs similar to what I uploaded.
    Incentivized
    Read full review
    TechSmith
    • USB Microphones can sometimes cause a problem if they become accidentally unplugged during a recording session. This can corrupt some of the files that the Camtasia Recorder application uses to capture directly to .avi mode.
    • You'll sometimes get a message when you next try to record that .avi mode isn't available and the only way to fix this is by completely uninstalling and reinstalling Camtasia (with a reboot in the middle of these two actions).
    • This bug only manifested after Camtasia 8 was released, but still seems to cause an issue right up to and including Camtasia 2021.
    • I'd like to see more standard Annotation options. The existing ones are pretty good, but variety is a little lacking.
    • More 'Behaviours' would also be really welcome as these are a great feature and make Callouts a bit more interesting and lively. I've not seen any new Behaviours over the past few versions (since Camtasia 2018).
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
    Incentivized
    Read full review
    TechSmith
    Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
    Incentivized
    Read full review
    Usability
    Adobe
    Easy to use on the web application, and its integration into Photoshop is super easy to utilize for my projects. I always get what I am looking for out of Firefly, and it's become an amazing tool to save me time on a heavy workload task.
    Incentivized
    Read full review
    TechSmith
    I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
    Incentivized
    Read full review
    Support Rating
    Adobe
    I have never contacted Support for Adobe Firefly.
    Incentivized
    Read full review
    TechSmith
    With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
    Read full review
    Implementation Rating
    Adobe
    As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
    Incentivized
    Read full review
    TechSmith
    No answers on this topic
    Alternatives Considered
    Adobe
    Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
    Incentivized
    Read full review
    TechSmith
    I've tried several freeware recorders, too. If all you want to do is literally record your screen, and nothing else, you don't need Camtasia. There are literally dozens of apps that will do that. If you want an app that will record your screen while capturing mouse clicks, follow you, record your voice while you capture, and annotate when you're done, Camtasia has no equal. Plus, it doesn't stop there. You can add professional intros and outros (many already created to choose from), lower thirds, etc., leading to videos with very high production value. This is THE program to buy if you want to produce training videos of very high quality.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
    • When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
    • Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
    Incentivized
    Read full review
    TechSmith
    • Many faculty members used it because it was easy to use and accomplish what they needed.
    • No need for a lot of training or follow-up training due to it being very to use.
    • Account management within our system and assigning permissions required a few steps when granting access.
    Incentivized
    Read full review
    ScreenShots

    Adobe Firefly Screenshots

    Screenshot of how to generate images from text prompts and edit them within Firefly.Screenshot of where to send generated images from Firefly to Photoshop and Express.Screenshot of where to generate videos from prompts within Firefly.

    Camtasia Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot