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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Textedly

    Score6.9 out of 10
    N/ATextedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.

    $24

    per month

    Pricing
    Adobe Journey OptimizerTextedly
    Editions & Modules
    No answers on this topic
    Bronze (1,200 messages)
    $24
    per month (billed annually)
    Plus (2,400 messages)
    $39
    per month (billed annually)
    Enterprise (4,200 messages)
    $50
    per month (billed annually)
    Elite
    $70
    per month (billed annually)
    Business (12,000 messages)
    $140
    per month (billed annually)
    Silver (18,000 messages)
    $210
    per month (billed annually)
    Premium (30,000 messages)
    $350
    per month (billed annually)
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerTextedly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerTextedly
    Considered Both Products
    Adobe
    No answer on this topic
    Textedly
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    No answers on this topic
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    No answers on this topic
    Best Alternatives
    Adobe Journey OptimizerTextedly
    Small Businesses
    Simplify360
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    No answers on this topic
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerTextedly
    Likelihood to Recommend
    8.0
    (49 ratings)
    1.4
    (4 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    1.0
    (1 ratings)
    Usability
    7.5
    (49 ratings)
    10.0
    (1 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    1.0
    (1 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerTextedly
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
    Read full review
    Textedly
    I have used Textedly for several years. But recently, in my opinion their commitment to customers and customer service has dramatically declined. They made recent updates to their platform and dramatically increased prices without contacting existing customers. The price of my existing plan increased a significant amount. I have requested that the messages I have purchased be made available to my business and they will not release them until a certain date. When I contacted customer support and ask for resolution, the staff do not answer my questions or offer alternative solutions. I have requested that my account be closed and a refund of the 11 months that I have not used. They will not work with me and only offer that I pay for a higher priced plan or purchase additional messages at a very, very high rate. Please do not use this company. They are no longer considering the needs of customers that have been with them for several years.
    Read full review
    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
    Read full review
    Textedly
    • Ease of Use!!
    • Great customer service when I've had to contact them.
    • Great analytics.
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
    Read full review
    Textedly
    • Would like the ability to send longer messages.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
    Read full review
    Textedly
    From my experience, their customer service has been disappointing. They have not been willing to work with me and my needs. When pricing was significantly increased, I was not informed of this in advance. It simply increased and I discovered it by accident while reviewing my subscription.
    Read full review
    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
    Read full review
    Textedly
    Sometimes I wonder if I'm just overlooking something because it's so easy to use. It literally took no time to be up and running with this program.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
    Read full review
    Textedly
    When I ask questions to customer service, the questions are not all answered. They do not come back with alternative suggestions for me and my subscription. They are not rude but only provide standard "answers" that it appears they have been coached to give
    Read full review
    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Professional Services
    Adobe
    very professional
    Incentivized
    Read full review
    Textedly
    No answers on this topic
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
    Read full review
    Textedly
    • Instant updates to clients.
    • Clients can get info without searching our website.
    • Sign up is easy even for the most technologically illiterate.
    Incentivized
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer