Adobe Journey Optimizer vs. Twilio Zipwhip (discontinued)

Unifying all Adobe products and journeys. Omnichannel marketing. We wish it were easier to build emails, but it requires coding. I think once we get more training and use cases, we will be able to leverage it more effectively and get more out of it. We have other Adobe tools to use with it.

Incentivized

Zipwhip is well suited for brief communication at scale. Our Fan services reps after close to 1,000 accounts, and this allows them to get out quick messages at scale. It is less appropriate for longer messages where email or a phone call is the better route to reach out.

Incentivized

• Integration with other AEP products.
• Easy build emails and journeys as long as there aren't complex integrations from AEM.
• Integration with AEM to see what AEM Content fragments are in use in what journeys.

Incentivized

• Scheduled texts - when scheduling an appointment, we schedule a text to be sent prior to this appointment
• Automations - we can set up auto texts and responses

Incentivized

• Intuitive UI design / Ease of accessibility for users with limited experience/subject knowledge.
• Analytics integration is difficult to navigate.
• My organization is having a difficult time adopting this platform across all divisions due to resistance to the new technology (accuracy, etc.).

Incentivized

• I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
• The ability to send video through this program would significantly enhance its functionality for us.

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.

Incentivized

I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

Incentivized

I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

Incentivized

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.

Incentivized

It didnpt possess anything new from the online version of it, in fact, there were less

Incentivized

I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

Adobe Analytics is head and shoulders about journey analytics. It’s simple an easy to use. It gives you the most accurate real-time data. It’s also the best reporting platform out there in the market. It was so easy to sign up and start using it for our internal reports. Journey optimization uses some of the reporting data but it never shows journey in one go. There is lot of initial setup to do.

Incentivized

We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we began letting our customers know about the new texting capability we had, they were curious about it and grew to love it. Because we're able to link it with their trip, they not only can receive status updates but also a link to our GPS, so they can see where their chauffeur and vehicle are in real-time, along with a photo of the chauffeur and the vehicle. This function is perhaps our corporate clients' most favorite feature as they don't have to call to see where the vehicle for their VIP is; they can watch it in real-time. For group work, Zipwhip lets us send the program manager customized updates for all of their booked trips. This is such a time saver in so many ways. Time is money and for a small business, there are many ways that this helps. Our employees spend less time on the phone and productivity is increased. Texting is great too as it serves as documentation should any issues arise.

Incentivized

This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

Incentivized

• Improved customer experience, allowing you to more confidently target customers with greater precision.
• Ability to run multiple journeys at the same time based on targeted audiences, instead of blindly performing segmentation and targeting.
• The interface fonts and icons are sometimes small and may require drilling down to several levels to configure a journey flow. E.g., Applying the right filter when sending an email with the right matching key requires multiple clicks, driving deeper into different levels of schema attributes.

Incentivized

• They out of the blue raised the price 300% on us that negatively impacted the budget we had planned out for the year.
• Initially it did help increase contact rates.
• Time consuming and hard to manage.

Incentivized