What users are saying about

Adobe Social

40 Ratings
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Score 6.7 out of 101

Insightpool Ads Optimization

1 Ratings
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Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Insightpool Ads Optimization
Boolean keyword searches
Adobe Social
2.2
Insightpool Ads Optimization
Filtering out noise/spam
Adobe Social
2.1
Insightpool Ads Optimization
Sentiment analysis
Adobe Social
2.1
Insightpool Ads Optimization
Broad channel coverage
Adobe Social
3.1
Insightpool Ads Optimization

Publishing

Adobe Social
3.2
Insightpool Ads Optimization
Content planning and scheduling
Adobe Social
4.2
Insightpool Ads Optimization
Audience targeting
Adobe Social
3.2
Insightpool Ads Optimization
Content optimization
Adobe Social
2.2
Insightpool Ads Optimization
Workflow management
Adobe Social
3.2
Insightpool Ads Optimization

Engagement

Adobe Social
2.2
Insightpool Ads Optimization
Automated routing and prioritization
Adobe Social
2.2
Insightpool Ads Optimization
Customer interaction histories
Adobe Social
2.2
Insightpool Ads Optimization
Bulk actions
Adobe Social
2.1
Insightpool Ads Optimization

Marketing

Adobe Social
2.1
Insightpool Ads Optimization
Lead generation
Adobe Social
2.1
Insightpool Ads Optimization
Content marketing
Adobe Social
2.2
Insightpool Ads Optimization
Paid media management
Adobe Social
2.1
Insightpool Ads Optimization
Campaigns and promotions
Adobe Social
2.1
Insightpool Ads Optimization

Channel coverage/integration

Adobe Social
3.0
Insightpool Ads Optimization
Twitter
Adobe Social
4.2
Insightpool Ads Optimization
Facebook
Adobe Social
3.2
Insightpool Ads Optimization
LinkedIn
Adobe Social
3.1
Insightpool Ads Optimization
Google+
Adobe Social
3.1
Insightpool Ads Optimization
Instagram
Adobe Social
3.0
Insightpool Ads Optimization
Pinterest
Adobe Social
3.0
Insightpool Ads Optimization
YouTube
Adobe Social
1.1
Insightpool Ads Optimization

Reporting/analytics

Adobe Social
2.2
Insightpool Ads Optimization
Campaign success analytics
Adobe Social
2.2
Insightpool Ads Optimization
Real-time tracking
Adobe Social
2.1
Insightpool Ads Optimization
Competitor analysis
Adobe Social
2.2
Insightpool Ads Optimization

Account management

Adobe Social
2.6
Insightpool Ads Optimization
Role-based user permissions & privileges
Adobe Social
3.1
Insightpool Ads Optimization
Mobile access
Adobe Social
2.0
Insightpool Ads Optimization

Pros

  • Integrates with web analytics
  • Seeding content, approvals, and publishing capabilities
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  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons

  • Social listening
  • Image moderation
  • Twitter and Google+ analytics
  • Analytics exports
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  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
No photo available

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Overall a great product.
No photo available
Insightpool Ads Optimization9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
No photo available

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightpool Ads Optimization

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details