Adobe Social vs. Microsoft Yammer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Social
Score 6.3 out of 10
N/A
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A
Microsoft Yammer
Score 7.1 out of 10
N/A
Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. It originally launched as an enterprise microblogging service and now has applications on several different operating systems and devices. The company was acquired by Microsoft in 2012.N/A
Pricing
Adobe SocialMicrosoft Yammer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe SocialMicrosoft Yammer
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe SocialMicrosoft Yammer
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Microsoft Yammer
-
Ratings
Boolean keyword searches7.58 Ratings00 Ratings
Filtering out noise/spam7.57 Ratings00 Ratings
Sentiment analysis7.58 Ratings00 Ratings
Broad channel coverage7.09 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
7% below category average
Microsoft Yammer
-
Ratings
Content planning and scheduling7.09 Ratings00 Ratings
Audience targeting7.58 Ratings00 Ratings
Content optimization7.59 Ratings00 Ratings
Workflow management7.59 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Microsoft Yammer
-
Ratings
Automated routing and prioritization7.58 Ratings00 Ratings
Customer interaction histories8.08 Ratings00 Ratings
Bulk actions7.58 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Microsoft Yammer
-
Ratings
Lead generation8.07 Ratings00 Ratings
Content marketing8.08 Ratings00 Ratings
Paid media management8.07 Ratings00 Ratings
Campaigns and promotions8.08 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
7% below category average
Microsoft Yammer
-
Ratings
Twitter8.08 Ratings00 Ratings
Facebook8.09 Ratings00 Ratings
LinkedIn7.57 Ratings00 Ratings
Google+7.09 Ratings00 Ratings
Instagram8.57 Ratings00 Ratings
Pinterest8.04 Ratings00 Ratings
YouTube8.07 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% below category average
Microsoft Yammer
-
Ratings
Campaign success analytics8.09 Ratings00 Ratings
Real-time tracking7.58 Ratings00 Ratings
Competitor analysis8.08 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
11% below category average
Microsoft Yammer
-
Ratings
Role-based user permissions & privileges7.58 Ratings00 Ratings
Mobile access7.07 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Social
-
Ratings
Microsoft Yammer
7.8
40 Ratings
1% below category average
Task Management00 Ratings8.024 Ratings
Gantt Charts00 Ratings8.012 Ratings
Scheduling00 Ratings8.218 Ratings
Workflow Automation00 Ratings8.020 Ratings
Mobile Access00 Ratings7.238 Ratings
Search00 Ratings7.338 Ratings
Visual planning tools00 Ratings8.022 Ratings
Communication
Comparison of Communication features of Product A and Product B
Adobe Social
-
Ratings
Microsoft Yammer
7.8
43 Ratings
3% below category average
Chat00 Ratings8.539 Ratings
Notifications00 Ratings8.343 Ratings
Discussions00 Ratings9.042 Ratings
Surveys00 Ratings7.033 Ratings
Internal knowledgebase00 Ratings7.632 Ratings
Integrates with GoToMeeting00 Ratings7.414 Ratings
Integrates with Gmail and Google Hangouts00 Ratings6.613 Ratings
Integrates with Outlook00 Ratings8.332 Ratings
File Sharing & Management
Comparison of File Sharing & Management features of Product A and Product B
Adobe Social
-
Ratings
Microsoft Yammer
8.4
36 Ratings
3% above category average
Versioning00 Ratings7.025 Ratings
Video files00 Ratings8.631 Ratings
Audio files00 Ratings9.029 Ratings
Document collaboration00 Ratings8.730 Ratings
Access control00 Ratings8.030 Ratings
Advanced security features00 Ratings8.627 Ratings
Integrates with Google Drive00 Ratings8.014 Ratings
Device sync00 Ratings9.023 Ratings
Best Alternatives
Adobe SocialMicrosoft Yammer
Small Businesses
Publer
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Score 9.8 out of 10
Stackby
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Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
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Score 9.3 out of 10
Troop Messenger
Troop Messenger
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
HCL Connections
HCL Connections
Score 8.6 out of 10
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User Ratings
Adobe SocialMicrosoft Yammer
Likelihood to Recommend
7.5
(16 ratings)
7.8
(53 ratings)
Likelihood to Renew
5.4
(11 ratings)
6.9
(10 ratings)
Usability
8.5
(4 ratings)
9.0
(3 ratings)
Availability
7.0
(1 ratings)
8.0
(1 ratings)
Performance
5.0
(1 ratings)
9.0
(1 ratings)
Support Rating
8.0
(3 ratings)
7.0
(12 ratings)
Online Training
6.0
(1 ratings)
7.0
(2 ratings)
Implementation Rating
5.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Adobe SocialMicrosoft Yammer
Likelihood to Recommend
Adobe
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
Read full review
Microsoft
Yammer is great when you have a company culture that encourages friendly collaboration and communication. It can be a great supplement (but certainly not a substitute) for bonding and sharing ideas and thoughts. Certain channels can be really successful, too, like a channel where people can post dog pictures or something fun like that!
Read full review
Pros
Adobe
  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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Microsoft
  • Providing a platform for social news in the company where "bottom up" topics can percolate freely across department
  • Social networking across the company where folks can divide their work into topics instead of teams
  • Basic collaboration within a group including document sharing with ability to pin documents to a team
Read full review
Cons
Adobe
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Read full review
Microsoft
  • Although the social enterprise network works very well, there is room for some slight improvement - such as the ability to attract users. By being part of the Microsoft Office Suite, it is offered as an "add-on" and many overlook it and see it as unnecessary at first. It would be smart for Microsoft to sell it as its own product so it could gather more popularity as a "social network".
  • Giving an option to filter results could be better as well as giving an option to turn off the "recent activity" bar on the home page.
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Likelihood to Renew
Adobe
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
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Microsoft
Microsoft is dedicated to continual improvement on Yammer. They realize the value that Yammer brings to the table with their clients. In the short time that we have had Yammer implemented, we are just now beginning to see the strong impact it has on becoming more effective and efficient around collaboration.
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Usability
Adobe
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
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Microsoft
Overall easy to use and intuitive, although limited in the possibility to personalize layout and look & feel of a site. Some functionalities are not easy to use, like document editing, but some others are quick and effective (posts and tagging above all). Performance and responsiveness of the Yammer site is typically acceptable, in my experience.
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Reliability and Availability
Adobe
No answers on this topic
Microsoft
Very available
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Performance
Adobe
No answers on this topic
Microsoft
It's a simple product but it does provide value.
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Support Rating
Adobe
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
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Microsoft
We have never had to use the support for Yammer. The tool works well and we have not come across any bugs. User Interface is simple and easy to use, similar to other forum type products, thereby removing the need for any extensive training. Team members are invited in and immediately are able to start using the tool.
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Online Training
Adobe
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Microsoft
The training that Microsoft provides is very generic training for Yammer. I like the fact the training is short and easy to understand
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Implementation Rating
Adobe
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Microsoft
We organically implemented the product
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Alternatives Considered
Adobe
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Read full review
Microsoft
Our team briefly used Salesforce.com's Chatter product before switching over to Yammer in 2012. While Chatter is essentially the same product as Yammer, it left much to be desired. Chatter's design was (and remains) clunky and difficult to navigate. Yammer is a simple, easy-to-use product that offers similar functionality as Salesforce's Chatter.
Read full review
Return on Investment
Adobe
  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
Read full review
Microsoft
  • My company is pleased with the positive impact Yammer has created departmentally and on an individual basis with work flow efficiency.
  • Adversely, most old and new employees are more familiar with SharePoint, causing the company to pay for training for all current and incoming employees.
  • As Yammer becomes more widely used, the need for training may diminish, which is where we will see our return on investment, as the product clearly provides a more effective form of file sharing and communication between employees and their department.
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ScreenShots