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40 Ratings
3 Ratings
40 Ratings
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Score 6.8 out of 101
3 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sniply

Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
Megan Lemons profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sniply
Boolean keyword searches
Adobe Social
2.1
Sniply
Filtering out noise/spam
Adobe Social
2.1
Sniply
Sentiment analysis
Adobe Social
2.1
Sniply
Broad channel coverage
Adobe Social
3.1
Sniply

Publishing

Adobe Social
3.1
Sniply
Content planning and scheduling
Adobe Social
4.1
Sniply
Audience targeting
Adobe Social
3.1
Sniply
Content optimization
Adobe Social
2.1
Sniply
Workflow management
Adobe Social
3.1
Sniply

Engagement

Adobe Social
2.1
Sniply
Automated routing and prioritization
Adobe Social
2.1
Sniply
Customer interaction histories
Adobe Social
2.1
Sniply
Bulk actions
Adobe Social
2.1
Sniply

Marketing

Adobe Social
2.1
Sniply
9.0
Lead generation
Adobe Social
2.1
Sniply
9.0
Content marketing
Adobe Social
2.1
Sniply
9.0
Paid media management
Adobe Social
2.0
Sniply
Campaigns and promotions
Adobe Social
2.1
Sniply
9.0

Channel coverage/integration

Adobe Social
2.9
Sniply
9.0
Twitter
Adobe Social
4.1
Sniply
9.0
Facebook
Adobe Social
3.1
Sniply
9.0
LinkedIn
Adobe Social
3.1
Sniply
9.0
Google+
Adobe Social
3.1
Sniply
9.0
Instagram
Adobe Social
3.0
Sniply
Pinterest
Adobe Social
3.0
Sniply
YouTube
Adobe Social
1.1
Sniply

Reporting/analytics

Adobe Social
2.1
Sniply
9.3
Campaign success analytics
Adobe Social
2.1
Sniply
9.6
Real-time tracking
Adobe Social
2.1
Sniply
9.0
Competitor analysis
Adobe Social
2.1
Sniply

Account management

Adobe Social
2.6
Sniply
Role-based user permissions & privileges
Adobe Social
3.1
Sniply
Mobile access
Adobe Social
2.0
Sniply

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Click Tracking. Sniply is great at giving us the data need. Specifically, we can see how many people click on specific links and how many people then go to our site from that link.
  • This is everything. Our marketing department uses Google Analytics for all our site traffic and the ability to use UTM tracking within our snips is wonderful.
  • Data in general. Sniply gives you all the info you could ever want. Time on page, bounce rate, average pages per visit, and a lot more.
Megan Lemons profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
  • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
  • Customization. Snips are look the same, it would be helpful if there were more customization options.
Megan Lemons profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Sniply9.0
Based on 1 answer
Makes it super easy
Marissa White profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
Megan Lemons profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Time consuming. With the way we use Sniply, it takes a lot of time to shorten the links for all of our brands (negative)
  • Tracking. Allows us to track our audience movement and conversions.
Megan Lemons profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sniply

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details