What users are saying about

Adobe Social

39 Ratings

Sniply

2 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Sniply

2 Ratings
Score 9.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sniply

Very scaleable platform with many price options. Integrates to just about anything.
Marissa White profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Sniply
Boolean keyword searches
Adobe Social
2.2
Sniply
Filtering out noise/spam
Adobe Social
2.2
Sniply
Sentiment analysis
Adobe Social
2.2
Sniply
Broad channel coverage
Adobe Social
3.1
Sniply

Publishing

Adobe Social
3.3
Sniply
Content planning and scheduling
Adobe Social
4.2
Sniply
Audience targeting
Adobe Social
3.3
Sniply
Content optimization
Adobe Social
2.3
Sniply
Workflow management
Adobe Social
3.2
Sniply

Engagement

Adobe Social
2.2
Sniply
Automated routing and prioritization
Adobe Social
2.2
Sniply
Customer interaction histories
Adobe Social
2.3
Sniply
Bulk actions
Adobe Social
2.1
Sniply

Marketing

Adobe Social
2.1
Sniply
9.0
Lead generation
Adobe Social
2.1
Sniply
9.0
Content marketing
Adobe Social
2.2
Sniply
9.0
Paid media management
Adobe Social
2.1
Sniply
Campaigns and promotions
Adobe Social
2.2
Sniply
9.0

Channel coverage/integration

Adobe Social
3.0
Sniply
9.0
Twitter
Adobe Social
4.3
Sniply
9.0
Facebook
Adobe Social
3.3
Sniply
9.0
LinkedIn
Adobe Social
3.1
Sniply
9.0
Google+
Adobe Social
3.2
Sniply
9.0
Instagram
Adobe Social
3.0
Sniply
Pinterest
Adobe Social
3.0
Sniply
YouTube
Adobe Social
1.2
Sniply

Reporting/analytics

Adobe Social
2.2
Sniply
9.0
Campaign success analytics
Adobe Social
2.3
Sniply
9.0
Real-time tracking
Adobe Social
2.2
Sniply
9.0
Competitor analysis
Adobe Social
2.2
Sniply

Account management

Adobe Social
2.6
Sniply
Role-based user permissions & privileges
Adobe Social
3.2
Sniply
Mobile access
Adobe Social
2.0
Sniply

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
  • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
  • It's super easy to track clicks and conversions to your website.
  • Super easy integration with Buffer which is fantastic.
Marissa White profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • You cannot use forms without a paid version (so integration to CRM will be limited).
Marissa White profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Sniply9.0
Based on 1 answer
Makes it super easy
Marissa White profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
I used to use Start a Fire but they don't exist anymore. This product is far superior. I'm not aware of other tools that do the same.
Marissa White profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
Marissa White profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sniply

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details