AdPlayer.Pro vs. AdRoll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
AdRoll
Score 2.8 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Pricing
AdPlayer.ProAdRoll
Editions & Modules
No answers on this topic
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Offerings
Pricing Offerings
AdPlayer.ProAdRoll
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPlayer.ProAdRoll
Top Pros
Top Cons
Features
AdPlayer.ProAdRoll
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdPlayer.Pro
-
Ratings
AdRoll
6.7
21 Ratings
9% below category average
Data Transfer00 Ratings6.721 Ratings
DSP integration00 Ratings6.815 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdPlayer.Pro
-
Ratings
AdRoll
4.7
44 Ratings
50% below category average
Ad campaign creation00 Ratings2.043 Ratings
Ad deployment00 Ratings8.044 Ratings
Display advertising00 Ratings4.641 Ratings
Ad display and retargeting segmentation00 Ratings4.644 Ratings
Sequence targeting00 Ratings4.426 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdPlayer.Pro
-
Ratings
AdRoll
2.4
44 Ratings
106% below category average
Ad dashboards00 Ratings1.944 Ratings
Ad performance reports00 Ratings1.944 Ratings
Ad conversion tracking00 Ratings3.642 Ratings
Ad attribution reporting00 Ratings1.838 Ratings
Cross-channel ad management00 Ratings3.631 Ratings
Ad forecasting and optimization00 Ratings1.728 Ratings
Best Alternatives
AdPlayer.ProAdRoll
Small Businesses
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Score 10.0 out of 10
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Score 8.5 out of 10
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Loom
Loom
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPlayer.ProAdRoll
Likelihood to Recommend
10.0
(1 ratings)
2.1
(49 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(6 ratings)
Usability
-
(0 ratings)
8.0
(6 ratings)
Support Rating
-
(0 ratings)
1.2
(6 ratings)
Implementation Rating
-
(0 ratings)
8.0
(3 ratings)
User Testimonials
AdPlayer.ProAdRoll
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
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NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
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NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Cons
AdPlayer.Pro
  • Some live streaming restrictions.
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NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Likelihood to Renew
AdPlayer.Pro
No answers on this topic
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Usability
AdPlayer.Pro
No answers on this topic
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Support Rating
AdPlayer.Pro
No answers on this topic
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Implementation Rating
AdPlayer.Pro
No answers on this topic
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Alternatives Considered
AdPlayer.Pro
No answers on this topic
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Return on Investment
AdPlayer.Pro
No answers on this topic
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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ScreenShots