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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adthena

    Score6.2 out of 10
    N/AAdthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    Pricing
    AdthenaAhrefs
    Editions & Modules
    No answers on this topic
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    Offerings
    Pricing Offerings
    AdthenaAhrefs
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    AdthenaAhrefs
    Considered Both Products
    Adthena
    Chose Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
    Ahrefs
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    38 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    34 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    39 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    36 Answers
    Features
    AdthenaAhrefs
    SEO
    Comparison of SEO features of Adthena and Ahrefs
    Feature
    Adthena
    -
    Ratings
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    Keyword analysis00 Ratings9.869 Ratings
    Backlink management00 Ratings9.470 Ratings
    SERP ranking tracking00 Ratings8.568 Ratings
    Page grader00 Ratings7.462 Ratings
    Competitive analysis00 Ratings9.270 Ratings
    Site audit / diagnostics00 Ratings7.465 Ratings
    Site recommendations00 Ratings7.561 Ratings
    Task management00 Ratings7.033 Ratings
    SEO Channels
    Comparison of SEO Channels features of Adthena and Ahrefs
    Feature
    Adthena
    -
    Ratings
    Ahrefs
    6.4
    63 Ratings
    17% below category average
    Local SEO00 Ratings6.751 Ratings
    Social SEO00 Ratings6.048 Ratings
    Mobile SEO00 Ratings6.047 Ratings
    Global SEO00 Ratings7.057 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Adthena and Ahrefs
    Feature
    Adthena
    -
    Ratings
    Ahrefs
    7.3
    60 Ratings
    14% below category average
    Multi-domain support00 Ratings6.357 Ratings
    Integration with web analytics tools00 Ratings8.429 Ratings
    Best Alternatives
    AdthenaAhrefs
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdthenaAhrefs
    Likelihood to Recommend
    8.0
    (3 ratings)
    9.2
    (77 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.8
    (14 ratings)
    User Testimonials
    AdthenaAhrefs
    Likelihood to Recommend
    Adthena
    By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
    Incentivized
    Read full review
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Pros
    Adthena
    • Track and monitor spend and performance against competitors.
    • Identify missed keyword opportunities.
    • Informs our campaign and keyword budgeting/bidding on a daily basis.
    Incentivized
    Read full review
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Cons
    Adthena
    • Slow performance.
    • Ranking options are not detailed enough.
    Incentivized
    Read full review
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Likelihood to Renew
    Adthena
    No answers on this topic
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Usability
    Adthena
    No answers on this topic
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Support Rating
    Adthena
    Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
    Incentivized
    Read full review
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Alternatives Considered
    Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
    Read full review
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Return on Investment
    Adthena
    • Improved competitive analysis
    • Insightful data that helps improve client trust
    • Indentifying opportunities for keyword expansions
    Incentivized
    Read full review
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings