Adthena vs. Ahrefs

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Ahrefs
Score 8.9 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Pricing
AdthenaAhrefs
Editions & Modules
No answers on this topic
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Offerings
Pricing Offerings
AdthenaAhrefs
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaAhrefs
Considered Both Products
Adthena
Chose Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Ahrefs

No answer on this topic

Top Pros
Top Cons
Features
AdthenaAhrefs
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
Ahrefs
8.0
69 Ratings
3% above category average
Keyword analysis00 Ratings9.366 Ratings
Backlink management00 Ratings9.067 Ratings
SERP ranking tracking00 Ratings8.665 Ratings
Page grader00 Ratings7.060 Ratings
Competitive analysis00 Ratings8.667 Ratings
Site audit / diagnostics00 Ratings7.262 Ratings
Site recommendations00 Ratings5.959 Ratings
Task management00 Ratings8.031 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adthena
-
Ratings
Ahrefs
8.0
61 Ratings
5% above category average
Local SEO00 Ratings7.349 Ratings
Social SEO00 Ratings7.447 Ratings
Mobile SEO00 Ratings7.946 Ratings
Global SEO00 Ratings9.255 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adthena
-
Ratings
Ahrefs
8.4
58 Ratings
0% below category average
Multi-domain support00 Ratings8.555 Ratings
Integration with web analytics tools00 Ratings8.429 Ratings
Best Alternatives
AdthenaAhrefs
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaAhrefs
Likelihood to Recommend
8.0
(3 ratings)
8.6
(74 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(5 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
8.0
(1 ratings)
8.8
(14 ratings)
User Testimonials
AdthenaAhrefs
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
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Likelihood to Renew
Adthena
No answers on this topic
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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Usability
Adthena
No answers on this topic
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings