What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

RavenTools

48 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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RavenTools

RavenTools is not as well suited for a pure SEO tracking platform as it was years ago, but for people with minimal SEO tracking needs it can still function appropriately. It wasn't as useful for our company for SEO so we eventually added Moz.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
RavenTools
6.6
Keyword analysis
Advanced Web Ranking
5.0
RavenTools
6.9
Backlink management
Advanced Web Ranking
7.0
RavenTools
3.6
SERP ranking tracking
Advanced Web Ranking
7.5
RavenTools
3.6
Page grader
Advanced Web Ranking
7.0
RavenTools
8.3
Competitive analysis
Advanced Web Ranking
6.5
RavenTools
7.0
Site audit / diagnostics
Advanced Web Ranking
7.0
RavenTools
9.0
Site recommendations
Advanced Web Ranking
6.0
RavenTools
8.7
Task management
Advanced Web Ranking
6.0
RavenTools
5.7

SEO Channels

Advanced Web Ranking
7.0
RavenTools
6.4
Local SEO
Advanced Web Ranking
7.0
RavenTools
2.9
Social SEO
Advanced Web Ranking
6.5
RavenTools
6.9
Mobile SEO
Advanced Web Ranking
8.0
RavenTools
6.9
Global SEO
Advanced Web Ranking
6.5
RavenTools
8.9

SEO Platform & Account Management

Advanced Web Ranking
7.7
RavenTools
9.3
Multi-domain support
Advanced Web Ranking
8.0
RavenTools
10.0
Integration with web analytics tools
Advanced Web Ranking
7.5
RavenTools
8.6

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Keyword research - all SEO's know how important this is. RavenTools provides a solid platform for in depth keyword research.
  • Backlink profile monitoring - The fact that it even has tools for this in addition to everything else is fantastic. Not only does it find up to I think 50,000 backlinks in the basic package, it does it relatively quickly and has options to export the data etc.
  • Plugins - It has plugins for analytics and social media which is huge. And they WORK! Other services I've tried had these options but they didn't work well at all, to the point they were useless *conductor searchlight* *cough*
  • Customer Service - At one point I knew names of customer service folks. They're friendly and very helpful. They also hold live webinars for new users that are actually very insightful and the ladies who ran them didn't put me to sleep. Good on them.
Kyle Sherwood profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Raven is not a 1-1 match to the modules in Google Analytics. There are still reports that we get from GA and combine with our RavenTools report.
  • Raven does not retroactively pick up some social data. If you forget to set social tracking up on day one, you're in trouble.
Amy Odhner profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
RavenTools9.7
Based on 15 answers
I do not make this decision. I'm sure they are still using the program at i.d.e.a. but that would be a decision for the Director to make
Kristy Lynn Papay profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Amy Odhner profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
  • RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
Amy Odhner profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details