Adverity vs. Informatica Intelligent Data Management Cloud

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Informatica Cloud is a great tool for use when data must be formatted consistently. Once configured, it is very robust and reliable. It is also well-suited for an organization without a robust IT staff to maintain a full server infrastructure. It offers a cost-effective approach to high-quality data integration for even the largest organizations. Organizations without staff experienced in data analytics may find it challenging to take advantage of the more complex results of this tool.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Once the secure connection is established it’s quite easy to operate and create new jobs. The controls are simple, and we appreciate the fact there are not a lot of complex fine-tunings required. Navigation is also easy, and we enjoy the ability to open multiple tabs in the browser to work on multiple projects.
• The monitoring functionality works well to help track the progress of the jobs, again, without too much complication. In a fast dev environment, speed is essential and we quickly seeing the status/progress of jobs as well as any errors if the jobs fail helps us maintain speed.
• The web interface is a lot easier to interact with than the client/on-prem version. Putting much of the heavy lifting of interacting with the tool onto the shoulders of the browser makes it easier to keep multiple sessions open and get in/out quickly without having to VPN into the office.

Incentivized

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• The User Interface can be a bit difficult to get in initial stages.
• Error messages are hard to understand which sometimes takes a lot of time for the resolution
• Cannot Implement complex SQL queries which should be fixed in future release.

Incentivized

Adverity is easy to understand and use, even for users who are less technical. Reports and dashboards are easy to send out, and back-end users can easily navigate workspaces for creating new data fetches.

Incentivized

I've never had trouble getting into contact with Informatica's support for technical help. I give it a nine because it does pretty well for mid to enterprise-scale workflows.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

First, the wizard is easy to use making the learning curve for simple ETL tasks nice. Second, since Informatica is mature there are a good variety of connectors available. Finally, we have driven some fairly complex ETL solutions using only the cloud.

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Cut costs on the number of staff we need for data import.
• Cut costs for automation that can be done for data that no longer has to be manually imported.
• We've saved countless dollars by eliminating duplicates in our system with this tool.

Incentivized