Adverity vs. Roku OneView vs. SQL Server Integration Services (SSIS)

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Incentivized

As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
• The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
• The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

• Standard ETL use cases for daily loads
• Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
• Creating outgoing data files and writing them to Vendor FTPs
• Easy Active Directory integration for seamless connections to SQL Server
• CI/CD by hosting the code on visualstudio.com

Incentivized

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• Website blacklisting
• Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Incentivized

• Connection managers for online data sources can be tricky to configure.
• Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
• Mapping destination using OLE DB command is difficult as destination columns are unnamed.
• Excel or flat file connections are limited by version and type.

Incentivized

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure

Incentivized

Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.

Incentivized

SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.

Incentivized

SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.

Incentivized

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

Incentivized

The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.

Incentivized

The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Provided us with accurate and timely data to provide to clients.
• Enabled us to streamline our process for running PPC ads for over 80 clients.
• Allowed us to show our ads to households across multiple devices and relevant exchanges.

Incentivized

• Without this, we would have to manually update a spreadsheet of our SQL Server inventory
• We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
• We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.

Incentivized