TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adverity

    Score8 out of 10
    N/AAdverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    AdveritySupermetrics
    Editions & Modules
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    AdveritySupermetrics
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    AdveritySupermetrics
    Considered Both Products
    Adverity
    Chose Adverity
    Other data extraction tools did not provide a similar ease of setup for the compared to the cost associated with those tools, and they were often not as transparent on data replacement and holding state. The visualization tools offered by Adverity are also a little easier to …
    Incentivized
    Supermetrics
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    AdveritySupermetrics
    Data Source Connection
    Comparison of Data Source Connection features of Adverity and Supermetrics
    Feature
    Adverity
    8.0
    2 Ratings
    5% below category average
    Supermetrics
    -
    Ratings
    Connect to traditional data sources9.02 Ratings00 Ratings
    Connecto to Big Data and NoSQL7.02 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Adverity and Supermetrics
    Feature
    Adverity
    7.0
    2 Ratings
    15% below category average
    Supermetrics
    -
    Ratings
    Simple transformations9.02 Ratings00 Ratings
    Complex transformations5.02 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Adverity and Supermetrics
    Feature
    Adverity
    8.1
    2 Ratings
    2% above category average
    Supermetrics
    -
    Ratings
    Data model creation9.01 Ratings00 Ratings
    Metadata management8.02 Ratings00 Ratings
    Business rules and workflow9.02 Ratings00 Ratings
    Collaboration9.02 Ratings00 Ratings
    Testing and debugging5.52 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Adverity and Supermetrics
    Feature
    Adverity
    9.5
    1 Ratings
    16% above category average
    Supermetrics
    -
    Ratings
    Integration with data quality tools10.01 Ratings00 Ratings
    Integration with MDM tools9.01 Ratings00 Ratings
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    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdveritySupermetrics
    Likelihood to Recommend
    8.0
    (4 ratings)
    10.0
    (12 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AdveritySupermetrics
    Likelihood to Recommend
    Adverity
    Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Adverity
    • User-friendly report setup and ingestion
    • Easy integration with multiple data endpoints, making it easy for users to drive value
    • Incredible customer support, allowing users (regardless of technical background) to act like power-users
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Adverity
    • Rigid data visualization tools
    • Transformations are locked in to Adverity-specific ways of enriching data
    • No integrations with standard tool sets like dbt or SQL
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Usability
    Adverity
    Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Alternatives Considered
    Adverity
    Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Return on Investment
    Adverity
    • Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

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