Adzooma vs. Microsoft Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 7.2 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Microsoft Advertising
Score 4.3 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
Pricing
AdzoomaMicrosoft Advertising
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaMicrosoft Advertising
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaMicrosoft Advertising
Top Pros
Top Cons
Features
AdzoomaMicrosoft Advertising
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adzooma
-
Ratings
Microsoft Advertising
2.2
3 Ratings
72% below category average
Ad campaign creation00 Ratings3.63 Ratings
Ad deployment00 Ratings3.93 Ratings
Display advertising00 Ratings1.43 Ratings
Ad display and retargeting segmentation00 Ratings2.13 Ratings
Sequence targeting00 Ratings1.02 Ratings
Contextual advertising00 Ratings2.53 Ratings
Social advertising00 Ratings1.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adzooma
-
Ratings
Microsoft Advertising
3.0
5 Ratings
56% below category average
Ad dashboards00 Ratings2.85 Ratings
Ad performance reports00 Ratings3.14 Ratings
Ad conversion tracking00 Ratings3.23 Ratings
Ad attribution reporting00 Ratings2.83 Ratings
Ad forecasting and optimization00 Ratings2.83 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Adzooma
-
Ratings
Microsoft Advertising
4.2
4 Ratings
29% below category average
Ad bidding00 Ratings4.24 Ratings
Best Alternatives
AdzoomaMicrosoft Advertising
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaMicrosoft Advertising
Likelihood to Recommend
10.0
(2 ratings)
3.1
(67 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
8.0
(1 ratings)
9.1
(11 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AdzoomaMicrosoft Advertising
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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Pros
Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
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Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
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Cons
Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
Read full review
Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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Likelihood to Renew
Adzooma
No answers on this topic
Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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Usability
Adzooma
No answers on this topic
Microsoft
Usability itself is all right, I just wish it looked better.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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Alternatives Considered
Adzooma
No answers on this topic
Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports