AffinityIQ vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AffinityIQ
Score 9.0 out of 10
N/A
To help users direct resources to the biggest opportunities for impact, Affinaquest’s data enrichment solution (formerly HEPdata CareerAppend) offers information that can be used to build a complete profile of prospects and donors. Its append matching and identity resolution tools deliver the up-to-date contact information, helping users to craft personalized outreach to constituents to build meaningful relationships that grow pipelines and donor base.N/A
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
AffinityIQLead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AffinityIQLead Forensics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AffinityIQLead Forensics
Features
AffinityIQLead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
AffinityIQ
-
Ratings
Lead Forensics
8.6
59 Ratings
6% above category average
Lead Conversion Tracking00 Ratings8.050 Ratings
Bounce Rate Measurement00 Ratings8.341 Ratings
Device and Browser Reporting00 Ratings8.548 Ratings
Pageview Tracking00 Ratings9.156 Ratings
Event Tracking00 Ratings8.442 Ratings
Reporting in real-time00 Ratings8.551 Ratings
Referral Source Tracking00 Ratings9.250 Ratings
Customizable Dashboards00 Ratings9.053 Ratings
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AffinityIQLead Forensics
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Lead Forensics
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Score 9.0 out of 10
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Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Siteimprove
Siteimprove
Score 9.1 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Optimal
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Score 9.1 out of 10
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User Ratings
AffinityIQLead Forensics
Likelihood to Recommend
-
(0 ratings)
9.0
(82 ratings)
Usability
-
(0 ratings)
8.9
(64 ratings)
Support Rating
-
(0 ratings)
8.1
(3 ratings)
User Testimonials
AffinityIQLead Forensics
Likelihood to Recommend
Affinaquest
No answers on this topic
Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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Pros
Affinaquest
No answers on this topic
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Cons
Affinaquest
No answers on this topic
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Usability
Affinaquest
No answers on this topic
Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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Support Rating
Affinaquest
No answers on this topic
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Alternatives Considered
Affinaquest
No answers on this topic
Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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Return on Investment
Affinaquest
No answers on this topic
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.