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Score 8.5 out of 101
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Score 6.4 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Frrole Scout

It is most appropriate in cases where the keywords to be searched for, are clearly defined. However, for analyzing the sentiment behind the keyword's mentions, Frrole Scout may not be accurate.
Sohamm Sanghani profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Frrole Scout
Backlink management
Agency Analytics
8.3
Frrole Scout
SERP ranking tracking
Agency Analytics
9.7
Frrole Scout
Page grader
Agency Analytics
7.0
Frrole Scout
Competitive analysis
Agency Analytics
7.6
Frrole Scout
Site audit / diagnostics
Agency Analytics
8.0
Frrole Scout
Site recommendations
Agency Analytics
7.0
Frrole Scout

SEO Channels

Agency Analytics
8.5
Frrole Scout
Local SEO
Agency Analytics
8.7
Frrole Scout
Global SEO
Agency Analytics
8.3
Frrole Scout

SEO Platform & Account Management

Agency Analytics
10.0
Frrole Scout
Integration with web analytics tools
Agency Analytics
10.0
Frrole Scout

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • The affinity of users using a particular keyword, towards other related keywords.
  • Location based trends.
Sohamm Sanghani profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • Sentiment could be better analyzed.
Sohamm Sanghani profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
No answers on this topic

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • It helps sharpen the plans to ensure the right audience is being reached out to.
  • Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.
Sohamm Sanghani profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Frrole Scout

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Frrole Scout Editions & Modules
Frrole Scout
Additional Pricing Details