Agency Analytics vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
SurferSEO
Score 8.6 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
Agency AnalyticsSurferSEO
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsSurferSEO
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsSurferSEO
Features
Agency AnalyticsSurferSEO
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
SurferSEO
8.1
3 Ratings
5% above category average
Keyword analysis00 Ratings9.03 Ratings
Backlink management00 Ratings4.01 Ratings
SERP ranking tracking00 Ratings9.02 Ratings
Page grader00 Ratings9.03 Ratings
Competitive analysis00 Ratings9.03 Ratings
Site audit / diagnostics00 Ratings9.02 Ratings
Site recommendations00 Ratings9.01 Ratings
Task management00 Ratings6.92 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
SurferSEO
7.0
1 Ratings
8% below category average
Local SEO00 Ratings6.01 Ratings
Mobile SEO00 Ratings7.01 Ratings
Global SEO00 Ratings8.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
SurferSEO
8.0
2 Ratings
6% below category average
Multi-domain support00 Ratings8.02 Ratings
Integration with web analytics tools00 Ratings8.01 Ratings
Best Alternatives
Agency AnalyticsSurferSEO
Small Businesses
Supermetrics
Supermetrics
Score 9.8 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsSurferSEO
Likelihood to Recommend
10.0
(16 ratings)
9.5
(3 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
Agency AnalyticsSurferSEO
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Surfer
Surfer is well suited for:
  • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
  • To identify NLP terms and the frequency of terms to be added to the page
  • To find internal linking opportunities
  • To plan pillar pages/topic clusters
Surfer is not a tool for
  • Technical SEO
  • Crawl Audits
  • Serp / Keyword Tracking
  • Project Management
Read full review
Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
Surfer
  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
Surfer
  • Can improve their algorithm to serve better for technical articles
Read full review
Usability
AgencyAnalytics
No answers on this topic
Surfer
Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
Read full review
Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
Read full review
Surfer
No answers on this topic
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
Surfer
Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Surfer
  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page