Agency Analytics vs. UpCity

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.

Incentivized

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.

Incentivized

• Agency Analytics has the capability of connecting with web analytical solutions.
• Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
• The tool facilitates the black-link management for SEO purposes.
• Lastly, the customer support addresses all problems that clients face daily.

Incentivized

• Customized marketing checklist is incredible!
• The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
• I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
• The "about" and "how to" section on tasks makes it very clear how to accomplish each task.

Incentivized

• Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
• Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
• Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
• Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.

Incentivized

• Unwillingness to help dissatisfied customers
• Unwillingness to address issues
• False advertising regarding the number of click throughs and leads
• Rude customer service reps that don’t help with your issues
• Expensive service
• Little value for money

Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.

They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.

Incentivized

I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.

This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.

Incentivized

We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.

Incentivized

• For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
• It is something we can easily build into our pricing model.
• If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.

Incentivized

• UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
• UpCity has taught us many processes we needed to continue helping our clients be successful.

Incentivized