Coginiti vs. Tealium Customer Data Hub

Aginity is able to track productivity which has been helping us be able to determine areas that need improvement. we have found agility very user-friendly in terms of ease of scalability. moreover, its ability to reuse SQL has saved us a lot of time because we do not have to re-code SQL.

Incentivized

Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.

Incentivized

• Query auto-completion
• Database exploration including schemas, tables, columns, distribution keys, sort keys, etc.
• Common scenario query samples, and easy access to table DDL
• Table size operational report
• Free community edition

Incentivized

• Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
• The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

Incentivized

• For one, I don't like how the parenthesis are automatically created as a set. Often times I only need to type one part of the parenthesis, but it creates a set of ( and ), forcing me to delete them because I didn't need the other half at where my cursor was. Same goes with any other sort of characters, such as ' '. I understand that it's suppose to be smart, but more often than not, it's causing more inconvenience and wasting more time, than actually saving time simply because it types an extra ) or ' for me.
• The error message and the log. I would think there probably is a log somewhere, but the fact that I've been using Aginity for close to a year now, and I still haven't found something similar to a log, is saying something about this feature. A log is like a standard thing nowadays, for running codes, to check against what has happened with the code, and for debugging what you have done wrong within the code. It also contains error messages, and help you troubleshoot with a clearer picture. The error message display current is very small and hard to read, sometimes the error message itself is not as easy to understand either. I use SAS on a daily basis as well, I feel like SAS has done a way better job on this issue, than Aginity.

Incentivized

• Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
• Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
• You have to wait for a Real-Time event to see the payload. There is no sample or other option.

Incentivized

I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.

Incentivized

Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Sometimes publishing can take longer than expected

Incentivized

The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.

Incentivized

Did what we needed to onboard us onto the platform

Incentivized

Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

Aginity offers the best tools for data research, which are easy to use and customize. Unlike Aginity, AdvancedMiner wasn't only hard to deploy but also was highly-priced.

Incentivized

Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.

Incentivized

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

Incentivized

Very easy to work with and relatively cost effective

Incentivized

• The tool helped us to implement all Supply Chain and Retail data into the DWH
• The tool allowed us to control ETL and reporting access, monitor them, and prioritize user's access
• If you do not use the tool in the correct way, the risk is to delete some business information

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized