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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A

    Ubersuggest

    Score8.1 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    AhrefsSEOGadget for ExcelUbersuggest
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AhrefsSEOGadget for ExcelUbersuggest
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.——
    More Pricing Information
    Community Pulse
    AhrefsSEOGadget for ExcelUbersuggest
    Considered Multiple Products
    Ahrefs
    Chose Ahrefs
    In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
    Incentivized
    Chose Ahrefs
    Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
    Incentivized
    Builtvisible UK
    No answer on this topic
    NP Digital
    Chose Ubersuggest
    It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
    Incentivized
    Chose Ubersuggest
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

    For larger companies I would probably look at someting else, …
    Incentivized
    Chose Ubersuggest
    We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the …
    Incentivized
    Chose Ubersuggest
    Thought it would be easier and wanted to support Neil. Waste of time and money and would never work with his company or his tools ever again.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    No answers on this topic
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    No answers on this topic
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    No answers on this topic
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    90%
    Implementation went as expected
    9 Answers
    Features
    AhrefsSEOGadget for ExcelUbersuggest
    SEO
    Comparison of SEO features of Ahrefs and SEOGadget for Excel and Ubersuggest
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis9.869 Ratings7.01 Ratings9.59 Ratings
    Backlink management9.470 Ratings9.01 Ratings9.08 Ratings
    SERP ranking tracking8.568 Ratings6.01 Ratings9.09 Ratings
    Page grader7.462 Ratings7.01 Ratings9.58 Ratings
    Competitive analysis9.270 Ratings7.01 Ratings9.08 Ratings
    Site audit / diagnostics7.465 Ratings00 Ratings8.59 Ratings
    Site recommendations7.561 Ratings5.01 Ratings8.58 Ratings
    Task management7.033 Ratings5.01 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and SEOGadget for Excel and Ubersuggest
    Feature
    Ahrefs
    6.4
    63 Ratings
    17% below category average
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO6.751 Ratings7.01 Ratings6.05 Ratings
    Social SEO6.048 Ratings6.01 Ratings7.55 Ratings
    Mobile SEO6.047 Ratings00 Ratings10.05 Ratings
    Global SEO7.157 Ratings7.01 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and SEOGadget for Excel and Ubersuggest
    Feature
    Ahrefs
    7.3
    60 Ratings
    14% below category average
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    Ubersuggest
    8.0
    7 Ratings
    5% below category average
    Multi-domain support6.357 Ratings7.01 Ratings7.56 Ratings
    Integration with web analytics tools8.429 Ratings9.01 Ratings8.57 Ratings
    Best Alternatives
    AhrefsSEOGadget for ExcelUbersuggest
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AhrefsSEOGadget for ExcelUbersuggest
    Likelihood to Recommend
    9.2
    (77 ratings)
    7.0
    (1 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.1
    (5 ratings)
    -
    (0 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.8
    (14 ratings)
    -
    (0 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AhrefsSEOGadget for ExcelUbersuggest
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Builtvisible UK
    No answers on this topic
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Builtvisible UK
    No answers on this topic
    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
    Read full review
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
    Read full review
    Online Training
    Ahrefs
    No answers on this topic
    Builtvisible UK
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
    Read full review
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings