Airship vs. Firebase vs. NativeScript

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

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Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

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I gotta be honest, after a PoC period, we choose to rewrite the whole application in a different cross-platform app. Our developers had to invest a lot of time and effort to debug a lot of plugin-related issues, which we needed to utilize the android mobile phone capabilities. QR reader, special visualizations, and fine-tuning were really hard and often resulted in writing native Android code instead of using the shared Angular code. In the end, we think that writing a standalone Android app and an Angular app would have been a better alternative, as the shared code base was so unreliable that it did not save us any time.

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• The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
• The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
• As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product

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• Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
• When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
• Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).

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• True native app. The app uses native components and that is quite noticeable in the overall performance of the app. NativeScript is also awesome in the way we can access the native APIs, so we are never really constrained by the framework. If we need, we can just dive into the native APIs without leaving our environment and language (JS).
• Cross-platform. Builds for Android and iOS. It deals with the platforms differences very well.
• Support for Vue.js. Even though it is just a community effort, the NativeScript-Vue plugin is the best alternative to build native Apps with Vue.js. That was a major factor to go with NativeScript.

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• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

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• Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
• More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
• City-specific data instead of just country-specific data would have been a huge plus as well.

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• The need to know the native Android and iOS APIs to access device hardware and other platform-specific functionality
• Not all user interface components are available for free
• NativeScript has no HTML and DOM, which requires some deep knowledge of different UI tools to be implemented instead

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The hybrid is ok but native is better for performance and the right use case I want to go for is the performance without dealing with too many development tools.

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The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

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I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

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The community support is excellent.
They have a slack community as well as a discourse forum
forum.nativescript.org
Both of these offer community driven support.
The forum is more for a threaded discussion. The slack community is more for a quick talk.

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We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.

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Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

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Ionic Ionic is an excellent Angular-based framework for mobile, and it does give a lot of access to the native device api's. However, the technology is based on Cordova, which means the apps being built are just webviews, with html, css and JS all running on the UI thread, and potentially creating very slow experiences for users. NativeScript is a truly native solution, and so provides a faster user experience. ReactNative We evaluate ReactNative, and found it much the same as NativeScript. The main difference is that your JS is all written with React, while NativeScript lets you choose between normal JS, Angular, and Vue. For our team, Angular was the most appropriate choice.

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• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

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• Makes building real-time interfaces easy to do at scale with no backend involvement.
• Very low pricing for small companies and green-fields projects.
• Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.

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• The poor quality of NativeScript documentation has the potential to weigh heavily on development timelines, budgets, and QA resources in a NEGATIVE manner.
• The poor interoperability of NativeScript plugins can significantly increase development time.
• The need to seek out professional instruction to learn how to use NativeScript effectively may become a burden on your budget.
• The number of breaking changes between versions of NativeScript, may cause your development efforts to lag further behind the most recent releases of NativeScript and your other chosen environments than you are accustomed to.
• NativeScript still does not support the latest major version of Angular. Any significant changes to the other environment components of your systems may hold you back even further while NativeScript plays catch-up.