The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Textedly
Score 6.9 out of 10
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Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
I have used Textedly for several years. But recently, in my opinion their commitment to customers and customer service has dramatically declined. They made recent updates to their platform and dramatically increased prices without contacting existing customers. The price of my existing plan increased a significant amount. I have requested that the messages I have purchased be made available to my business and they will not release them until a certain date. When I contacted customer support and ask for resolution, the staff do not answer my questions or offer alternative solutions. I have requested that my account be closed and a refund of the 11 months that I have not used. They will not work with me and only offer that I pay for a higher priced plan or purchase additional messages at a very, very high rate. Please do not use this company. They are no longer considering the needs of customers that have been with them for several years.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
From my experience, their customer service has been disappointing. They have not been willing to work with me and my needs. When pricing was significantly increased, I was not informed of this in advance. It simply increased and I discovered it by accident while reviewing my subscription.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
When I ask questions to customer service, the questions are not all answered. They do not come back with alternative suggestions for me and my subscription. They are not rude but only provide standard "answers" that it appears they have been coached to give
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
