Airtable vs. Carta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.7 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Carta
Score 9.4 out of 10
N/A
Carta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A
Pricing
AirtableCarta
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
AirtableCarta
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirtableCarta
Features
AirtableCarta
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Carta
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.8191 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
Best Alternatives
AirtableCarta
Small Businesses
Stackby
Stackby
Score 9.0 out of 10

No answers on this topic

Medium-sized Companies
InEight
InEight
Score 8.5 out of 10

No answers on this topic

Enterprises
InEight
InEight
Score 8.5 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
AirtableCarta
Likelihood to Recommend
8.8
(239 ratings)
9.5
(10 ratings)
Likelihood to Renew
9.5
(5 ratings)
-
(0 ratings)
Usability
8.0
(36 ratings)
9.5
(2 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(30 ratings)
9.6
(2 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableCarta
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
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Carta
Carta is perfect for any sized organization when shares and stock options are in the picture for new/seasoned employees alike. If a company does not provide these benefits to employees, it may not be the best fit for them unless there are other value-adds the tool can provide in other areas.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Carta
  • Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
  • Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
  • Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
  • User Interface is very easy to follow.
  • Support is very responsive and helpful.
  • Numerous education articles available to all users.
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Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
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Carta
  • Still some issues with the auto-generated Excel file for stock calculations that required correction by technical support.
  • Could offer integration into accounting platforms or HR/payroll platforms to further cut down on manual input.
  • It should allow for custom user creation to allow for varying levels of access based on role in the company; currently, all security roles in the platform are out of the box without any modification allowed.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Carta
No answers on this topic
Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Carta
Because it is simple to use, I have never experienced any issues or bugs while using it and I have not heard anyone else having issues with it either. It simply works.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Carta
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Carta
No answers on this topic
Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Carta
Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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Carta
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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Carta
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Carta
No answers on this topic
Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
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Carta
I was not personally involved in choosing Carta over any other platforms. However, I can say I'm very happy with Carta. Carta allows for a central place to manage stock options from multiple companies and is extremely user-friendly and intuitive. With Carta being a market leader, it's nice to find new employers already using it as well.
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
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Carta
No answers on this topic
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Carta
No answers on this topic
Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
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Carta
  • If a company's cap table is wrong that is legally considered fraud ( yes, a capital F fraud ), as in there could be criminal repercussions, and almost assuredly whatever transaction that requires it to be accurate will be canceled.
  • Compliance is a major factor when it comes to having a stock option plan. Carta is the best I've seen at keeping a company in compliance.
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ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Carta Screenshots

Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.