Airtable vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.7 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
AirtableLooker Studio
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
AirtableLooker Studio
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirtableLooker Studio
Considered Both Products
Airtable
Chose Airtable
The other software I have used in a similar way would be excel or google sheets. Both allow collaboration in a spreadsheet or table format, but neither compares to Airtable at all. Airtable is easier to collaborate on and present. It is easier to teach and share and easier to …
Looker Studio
Chose Looker Studio
I have not personally used other tools in the same way as I have used Google Data Studio and do not have anything to compare it to personally.
Features
AirtableLooker Studio
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Looker Studio
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.8191 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Airtable
-
Ratings
Looker Studio
7.2
62 Ratings
11% below category average
Pixel Perfect reports00 Ratings6.743 Ratings
Customizable dashboards00 Ratings7.561 Ratings
Report Formatting Templates00 Ratings7.359 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Airtable
-
Ratings
Looker Studio
7.7
61 Ratings
1% below category average
Drill-down analysis00 Ratings7.251 Ratings
Formatting capabilities00 Ratings7.257 Ratings
Integration with R or other statistical packages00 Ratings6.829 Ratings
Report sharing and collaboration00 Ratings9.759 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Airtable
-
Ratings
Looker Studio
8.2
60 Ratings
0% above category average
Publish to Web00 Ratings8.353 Ratings
Publish to PDF00 Ratings8.853 Ratings
Report Versioning00 Ratings8.139 Ratings
Report Delivery Scheduling00 Ratings7.942 Ratings
Delivery to Remote Servers00 Ratings7.624 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Airtable
-
Ratings
Looker Studio
6.6
60 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.460 Ratings
Location Analytics / Geographic Visualization00 Ratings7.857 Ratings
Predictive Analytics00 Ratings5.230 Ratings
Pattern Recognition and Data Mining00 Ratings6.06 Ratings
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AirtableLooker Studio
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Score 8.5 out of 10
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Score 9.8 out of 10
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Score 8.5 out of 10
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User Ratings
AirtableLooker Studio
Likelihood to Recommend
8.8
(239 ratings)
8.7
(56 ratings)
Likelihood to Renew
9.5
(5 ratings)
9.0
(1 ratings)
Usability
8.0
(36 ratings)
8.5
(7 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(30 ratings)
6.7
(10 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableLooker Studio
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
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Google
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Google
  • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
  • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
  • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
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Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
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Google
  • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
  • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
  • Compare to competition they need to improve with notification things.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Google
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Google
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Google
No answers on this topic
Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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Google
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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Google
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Google
No answers on this topic
Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
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Google
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
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Google
No answers on this topic
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Google
No answers on this topic
Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots

Airtable Screenshots

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