Alation Data Catalog vs. Coremetrics / IBM Digital Analytics (discontinued)

Alation is well suited to helping a user find a column or even a query using a business term search. In this regard Alation is excellent because it's easy to not only associate these items with each other, but there are also many ways to link the column and/or query to that business term/concept

Incentivized

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

• Ability to link objects using the @ symbol. It allows us to easily provide a way to get more information or context. So if the business concept is part of a hierarchy, we can link to the other terms in that hierarchy.
• The customization is really helpful. Most object types have robust customization options. Others are less so, but it is improving. We've created multiple custom fields to support our data governance framework.
• The search feature with filtering is helpful in narrowing down what you're looking for.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• The lineage UI is not ready for primetime. I would not recommend this feature for my users at this time because it's too complex to understand and is visually difficult to track down specific paths.
• The underlying infrastructure of the on-premise version of the software is fragile and unnecessarily complicated, using too many modules and technologies.
• The license model of the on-premise version contains too many add-ons. I would like to pay one price and get all of the features.

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

Overall, we are happy with the functionality of the platform. While there are are areas that we would like to see further improvement in, the tooling is highly configurable and aligns well with our use case. A mature API layer makes it straightforward to integrate with other data tooling. Alation stands out for its pro-active engagement with their customers, both to resolve issues and in communicating their feature roadmap

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Mostly because the search feature is case sensitive. This causes issues when users are searching for an industry standard acronym. These acronyms exist as attributes in thousands of places across our data ecosystem. Alation allows stewards to endorse attributes so that these endorsed items rise to the top of search results. The problem is no one types acronyms in caps in a search field. Alation returns results matching the case (lower-case) and in several instances the endorsed attributes don't even appear on the first page of results

Incentivized

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The account management and technical support teams are both excellent. There is regular account manager engagement, and technical issues are generally resolved very quickly. The vendor engages us in product development through regular updates on the product strategy & feature roadmap.

Incentivized

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Key insight from implementing Alation is that, as a cloud-based SaaS product, the majority of effort is not infrastructure-related but instead focused on security configuration and integration with existing platforms, including identity management, access controls, and metadata connectivity to core data systems. Because of its data profiling functionality, careful consideration had to be given to data security and data sovereignty.

Incentivized

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Alation provided the right balance of connection with systems in use, trusted reputation and affordability. The product integrates with current ways of working and does not require reorganisation within other lines of business.

Incentivized

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• Provides a place where people can go to find things
• When we first implemented, someone was concerned that people would now see what a mess our data environment was. I consider that a feature. We can't clean up if we can't see what we have.

Incentivized

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized