Albacross vs. HG Insights Platform

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

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If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.

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• Track companies IP's who are visiting.
• Provides analytics about where they came from and what they did on your site.
• You can find contact info such as name, number and email.
• Unintuitive UI/UX.

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• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

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• It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
• It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
• A little complicated to use the whole software when you get started, no clear explanation of concepts.

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• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

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We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.

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It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

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They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

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More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

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- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

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• Positive ROI through one closed deal identified from Albatross.
• Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

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• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

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