Alchemer vs. Kantar Research Services

SurveyGizmo works extremely well as a platform for receiving survey responses. As a survey/business analytics tool, the platform offers extensive options for customization and deployment of professional questionnaires. Our team has found SurveyGizmo to be extremely well suited for the modern administrative employee. Surveys are relatively easy to create, deploy, and manage responses in real time. Furthermore, monitoring / managing the results enables businesses to provide any necessary follow-up based on key results. Our team spends quite a bit of time testing out survey tools and have found SurveyGizmo to be a solid option for the needs of our team. Furthermore, we have recommended the platform to other departments within our organization that have uniquely different skillsets from our own. Overall, we see SurveyGizmo as a tool that can be used across most organizational teams if implemented with the specific user-experience in mind.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Attaching images! Survey Gizmo makes attaching images from surveys a breeze. I've tried other popular survey tools and it can be difficult for users to submit images as part of their survey (e.g. some only allow 1 picture per question, whereas Survey Gizmo allows a range for you to select from)
• Easy and intuitive survey building.
• Pretty good out-of-the-box survey analysis.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Duplicate protection needs improvement. Anyone who would like to start a survey and finish at a later time is unable to which limits total survey responses.
• Password protection option can be a challenge when uploading spreadsheets with pre-populated data.
• Logic and piping options for questions can be difficult when designing more complicated and in-depth surveys, which requires a lot of testing.
• Follow-up surveys do not provide an option for survey takers to review their previous survey responses, which may provide less accurate data when comparing individuals across multiple surveys.
• Would like the option to link surveys together in order to more easily track data from individuals across multiple surveys and save previous survey data.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

The feature sets, agility, and flexibility remain approachable and incredibly powerful. Support is also very responsive and top notch. Overall, with a bit of basic foundational skills, there are seemingly an unlimited number of use cases for which Alchemer can be leveraged.

Incentivized

Every once in awhile, it is necessary to solicit support. On those occasions, support is extremely responsive and supportive. It has been my experience that [if] they can't walk you through the desired endpoint, they will take a look at your build and remedy for you.

Incentivized

I liked the interface for SurveyGizmo much more than Qualtrics. You knew a question was adjusted in SurveyGizmo and wouldn't change, but with Qualtric's interface, you had to refresh the account several times sometimes to ensure the question would work appropriately. Also, with SG, there were a lot of easier capabilities, such as changing missing values in bulk, required questions in bulk, etc.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• It has always delivered on all our business objectives. I think that the reason why it's a bit [more] expensive than other providers.
• It has helped us to optimize resources especially man hours involved in survey design.
• It has been a valuable partner in almost all [of] our uses.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized