Alida CXM vs. Sawtooth Lighthouse Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alida CXM
Score 7.0 out of 10
N/A
Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day after day. Alida CXM offers a holistic customer experience platform that brings in both operational and experiential data, integrates this data with the tools to collect, understand and action customer…N/A
Lighthouse Studio
Score 9.0 out of 10
N/A
Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A
Pricing
Alida CXMSawtooth Lighthouse Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Alida CXMLighthouse Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Alida CXMSawtooth Lighthouse Studio
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Alida CXMSawtooth Lighthouse Studio
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
6.5
1 Ratings
20% below category average
Themes00 Ratings6.01 Ratings
Custom logo/branding00 Ratings7.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
9.0
1 Ratings
5% above category average
Changes to live survey00 Ratings8.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings10.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
20% above category average
Survey logic flexibility00 Ratings10.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
6.0
1 Ratings
31% below category average
Response tracking00 Ratings6.01 Ratings
Data export00 Ratings4.01 Ratings
Standard reports00 Ratings5.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
14% above category average
Access controls00 Ratings10.01 Ratings
Compliance00 Ratings10.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Alida CXM
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
19% above category average
Respondent restrictions00 Ratings10.01 Ratings
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User Ratings
Alida CXMSawtooth Lighthouse Studio
Likelihood to Recommend
5.0
(7 ratings)
9.0
(1 ratings)
Likelihood to Renew
7.5
(6 ratings)
-
(0 ratings)
Usability
3.0
(1 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Alida CXMSawtooth Lighthouse Studio
Likelihood to Recommend
Alida
From my experience, I believe that Vision Critical offers the best software to manage an insights community. They are great to work with, and my opinion has only improved over time. However, that doesn't mean it is the best survey software overall. If someone simply needs to program and distribute surveys, this may or may not be the right solution. There are some other really great survey tools on the market that are competitively priced and offer very intuitive interfaces (like Qualtrics). If you are going to recruit people to answer surveys or provide feedback on an ongoing basis (re-contacting and engaging with the same people repeatedly), though, Vision Critical would be my #1 recommendation.
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Sawtooth Software
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
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Pros
Alida
  • The team is helpful in creating complicated survey logic
  • The team is accommodating in creating interfaces that suit our desired look
  • The team keeps in regular contact in order to effectively manage our requests and goals
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Sawtooth Software
  • Powerful programming capabilities
  • Advanced analysis
  • Fantastic customer and technical support
  • Good documentation
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Cons
Alida
  • The functionality when creating a new questionnaire is rather clunky, particularly when there are a few conditional factors in the logical flow; being able to see those factors and how they apply with some sort of other logical layout would really help when creating a longer survey.
  • There are quite a few steps that aren't intuitive when launching a survey, for instance all the various dates (launch date, reserve date, survey date, etc etc etc). If there were a description field if you hovered above labeled areas of sections that explained what this field was for that would really help
  • It doesn't help either that the entire site is grey; it's a cold environment to be in for a long time, and the simple design makes it seem more clunky than it probably really is.
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Sawtooth Software
  • They could focus on integrating API type functionality
  • I would love if the data came out labeled
  • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
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Likelihood to Renew
Alida
Vision Critical often requires you to dump the data to a statistical program. I hate that step. You waste time, and improve the chance of data being lost, or changed.
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Sawtooth Software
No answers on this topic
Usability
Alida
I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.
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Sawtooth Software
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
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Support Rating
Alida
Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable
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Sawtooth Software
I cannot explain how great the support team is. They are prompt and very thorough in their responses.
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Alternatives Considered
Alida
Vision Critical is more appealing visually but no where near as complex or robust. Vision Critical is also much more expensive though.
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Sawtooth Software
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
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Return on Investment
Alida
  • Our use of Vision Critical's software has allowed us to dramatically increase the amount of research that we do, at a much lower cost. Since there is no incremental cost for each survey we field, we can ask many questions we wouldn't have been able to otherwise.
  • Our use of an insights community has also sped up the research process, allowing us to write, program, field and report on a survey within only a few days.
  • Because of the two advantages listed above, we have been able to listen closer to our customers' opinions.
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Sawtooth Software
  • Our business is survey data so we rely heavily on sawtooth
  • The advanced design and analytics are incredibly useful
  • Negative - I wish it would work natively with API calls
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ScreenShots