Alpine IQ vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alpine IQ
Score 9.1 out of 10
N/A
Alpine IQ provides businesses customer-focused technology to help retailers and brands of all sizes and industries resolve growth challenges and generate revenue. Alpine's vision is to help businesses extend the average 5-7 minutes they spend with a customer in-store or online into a lifetime of repeat visits, transactions, and engaging communications. So far, the vendor states that Alpine IQ has helped over 3,000 brands connect and create over $2 billion in untapped revenue.N/A
Salesforce Marketing Cloud
Score 7.9 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Alpine IQSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Alpine IQSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Alpine IQSalesforce Marketing Cloud
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Alpine IQSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Alpine IQ
8.7
3 Ratings
13% above category average
Salesforce Marketing Cloud
7.9
167 Ratings
4% above category average
WYSIWYG email editor8.53 Ratings8.1118 Ratings
Dynamic content8.83 Ratings7.9149 Ratings
Ability to test dynamic content8.83 Ratings7.8108 Ratings
Landing pages8.72 Ratings7.7117 Ratings
A/B testing8.21 Ratings8.2147 Ratings
Mobile optimization8.83 Ratings7.4107 Ratings
Email deliverability reporting8.83 Ratings8.3128 Ratings
List management9.12 Ratings7.9125 Ratings
Triggered drip sequences8.83 Ratings8.191 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Alpine IQ
8.8
3 Ratings
12% above category average
Salesforce Marketing Cloud
7.9
121 Ratings
1% above category average
Lead nurturing automation9.12 Ratings7.9107 Ratings
Lead scoring and grading8.21 Ratings7.7108 Ratings
Data quality management8.62 Ratings7.8113 Ratings
Automated sales alerts and tasks9.11 Ratings8.199 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Alpine IQ
8.2
2 Ratings
9% above category average
Salesforce Marketing Cloud
7.9
111 Ratings
5% above category average
Calendaring8.22 Ratings8.1100 Ratings
Event/webinar marketing00 Ratings7.794 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Alpine IQ
8.2
1 Ratings
8% above category average
Salesforce Marketing Cloud
7.4
85 Ratings
2% below category average
Social profile integration8.21 Ratings7.036 Ratings
Social sharing and campaigns00 Ratings7.880 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Alpine IQ
8.7
3 Ratings
17% above category average
Salesforce Marketing Cloud
7.9
121 Ratings
7% above category average
Dashboards8.83 Ratings7.9115 Ratings
Standard reports8.83 Ratings8.1120 Ratings
Custom reports8.53 Ratings7.797 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Alpine IQ
8.9
3 Ratings
17% above category average
Salesforce Marketing Cloud
7.7
121 Ratings
3% above category average
API9.13 Ratings7.487 Ratings
Role-based workflow & approvals8.83 Ratings7.986 Ratings
Customizability8.83 Ratings7.3108 Ratings
Third-party software integrations9.13 Ratings7.121 Ratings
Integration with Salesforce.com00 Ratings8.5110 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.313 Ratings
Integration with SugarCRM00 Ratings7.410 Ratings
Best Alternatives
Alpine IQSalesforce Marketing Cloud
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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User Ratings
Alpine IQSalesforce Marketing Cloud
Likelihood to Recommend
9.1
(3 ratings)
7.9
(325 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(114 ratings)
Usability
-
(0 ratings)
4.5
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
-
(0 ratings)
6.7
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.7
(34 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Alpine IQSalesforce Marketing Cloud
Likelihood to Recommend
Alpine IQ
I think Alpine IQ is an excellent platform, especially for the challenging cannabis industry. In my experience, they take the guesswork out of preparing compliant campaigns and give us access to our data in a way that makes it actionable and easy to digest.
Read full review
Salesforce
I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
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Pros
Alpine IQ
  • Customizable email and text campaigns make it easy to brand our messaging.
  • In my experience, audience segmenting is easy and very robust for precise targeting.
  • In my opinion, analytics and reporting are easy to understand.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Alpine IQ
  • I wish there was an option to add a-la-carte features to their plans, because the difference in cost between starter plans and the next step up is too much for us to afford.
  • More features available to the starter packages would be nice.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Alpine IQ
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Alpine IQ
No answers on this topic
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Alpine IQ
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Alpine IQ
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Alpine IQ
No answers on this topic
Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Alpine IQ
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Alpine IQ
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Alpine IQ
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Alpine IQ
No answers on this topic
Salesforce
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
Read full review
Contract Terms and Pricing Model
Alpine IQ
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Alpine IQ
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Alpine IQ
  • So far we have seen higher open and conversion rates than previous messaging platforms.
  • The way it integrates with our POS makes it much easier on our team to use and to encourage customers to sign up for the loyalty program.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.