Amazon Advertising Sponsored Products vs. StackAdapt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 7.7 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
StackAdapt
Score 9.0 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
Pricing
Amazon Advertising Sponsored ProductsStackAdapt
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsStackAdapt
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsStackAdapt
Top Pros
Top Cons
Best Alternatives
Amazon Advertising Sponsored ProductsStackAdapt
Small Businesses
AdSense
AdSense
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Medium-sized Companies
AdSense
AdSense
Score 8.7 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
AdSense
AdSense
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Advertising Sponsored ProductsStackAdapt
Likelihood to Recommend
10.0
(3 ratings)
9.0
(15 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
7.9
(2 ratings)
Support Rating
9.0
(1 ratings)
9.5
(2 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsStackAdapt
Likelihood to Recommend
Amazon AWS
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
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StackAdapt
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
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Pros
Amazon AWS
  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
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StackAdapt
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
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Cons
Amazon AWS
  • Self Service Amazon ADs take some time to set up.
  • Making a custom AD can be a challenge.
  • Functionality of the platform has improved, but needs some tweaks.
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StackAdapt
  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
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Likelihood to Renew
Amazon AWS
No answers on this topic
StackAdapt
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
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Usability
Amazon AWS
No answers on this topic
StackAdapt
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
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Support Rating
Amazon AWS
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
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StackAdapt
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
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Alternatives Considered
Amazon AWS
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
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StackAdapt
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
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Return on Investment
Amazon AWS
  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
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StackAdapt
  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
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ScreenShots