Amazon API Gateway vs. Microsoft Advertising

Experienced a lack of available programming languages while working on a minor project. I had to halt the project and wait for it to be added later. It took ages and had a hit on our productivity. It has a centralized management system which helps and an easy interface which helps to manage multiple tasks in case of large-scale operations and projects.

Incentivized

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

• API Gateway integrates well with AWS Lambda. This allows us to build a web server in the language and framework of our choice, deploy it as a Lambda function, and expose it through API Gateway.
• API Gateway manages API keys. Building rate limiting and request quota features are not trivial (or interesting).
• API Gateway's pricing can be very attractive for services that are accessed infrequently.

Incentivized

• Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
• Nice reporting tools within the interface, detailed reports can be made fairly easily
• Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time

Incentivized

• Client certificates are troublesome when trying to attach them to API GW stages.
• Debugging across several services can be difficult when API GW is integrated with Route 53 and another service like Lambda or EC2/ELB.
• Creating internal/private APIs, particularly with custom domains, can be unintuitive.

Incentivized

• Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
• We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
• It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.

Incentivized

We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".

Incentivized

It is a great product very reliable and stable for connecting various aws services like we connected with lambda function and it is working very well, never faced any issue after the setup. It also saves out lots of money as well as time after we implemented the automatic ec2 server recovery system

Incentivized

It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.

Incentivized

We always had a great experience with the AWS support team. They were always on time and very dependable. It was a good partnership while we worked to resolve our issues.

Incentivized

Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.

Incentivized

When we tested Azure API Management at the time, it had serious connectivity issues, it was very unstable, and it needed to do a lot using the command line. Comparing with the AWS solution, which was more mature, and the fact that we have services in use on AWS, we ended up choosing to continue using AWS products. This so as not to run the risk of increasing latency in accesses, and of some functionality not working, due to being developed yet.

Incentivized

Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not

Incentivized

• ROI is negative, you need either to hire them to work with you or spend days/weeks to figure out issues.
• For some of the projects in the end it is not worth it, it is just a "buzz" to use serverless but not practical.
• Service is easy to set up authorization and it is easy to manage.

Incentivized

• We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
• It does have an easy import from Google so you're not doubling efforts.
• The CPCs tend to be less expensive than Google - which is always good for business owners.

Incentivized