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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Cognito

    Score7.4 out of 10
    N/AAmazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.

    $0.01

    Per MAU

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $168

    per year per user

    Middesk

    Score8.9 out of 10
    N/AMiddesk is a business intelligence (BI) software used to onboarded clients working in three primary verticals — Fintech, Credit Reporting, and Business Marketplaces.

    $1,000

    per month

    Pricing
    Amazon CognitoMicrosoft Power BIMiddesk
    Editions & Modules
    Starting Price
    $0.01
    Per MAU
    Power BI Pro
    $14
    per month (billed annually) per user
    Power BI Premium
    $24
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Amazon CognitoMicrosoft Power BIMiddesk
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details—Power BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.Users may also pay per use if they are expecting a lower volume of usage.
    More Pricing Information
    Community Pulse
    Amazon CognitoMicrosoft Power BIMiddesk
    Considered Multiple Products
    Amazon AWS
    No answer on this topic
    Microsoft
    No answer on this topic
    Middesk Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    13 Answers
    96%
    Would buy again
    110 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    97%
    Delivers good value for the price
    103 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    12 Answers
    97%
    Happy with the feature set
    112 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    99%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    73 Answers
    No answers on this topic
    Features
    Amazon CognitoMicrosoft Power BIMiddesk
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    8.1
    198 Ratings
    1% below category average
    Middesk
    7.7
    1 Ratings
    6% below category average
    Pixel Perfect reports00 Ratings8.1169 Ratings8.01 Ratings
    Customizable dashboards00 Ratings8.6197 Ratings7.01 Ratings
    Report Formatting Templates00 Ratings7.7180 Ratings8.01 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    7.9
    196 Ratings
    1% below category average
    Middesk
    8.0
    1 Ratings
    0% below category average
    Drill-down analysis00 Ratings8.4193 Ratings8.01 Ratings
    Formatting capabilities00 Ratings7.7193 Ratings8.01 Ratings
    Integration with R or other statistical packages00 Ratings7.4143 Ratings8.01 Ratings
    Report sharing and collaboration00 Ratings8.1191 Ratings8.01 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    7.9
    189 Ratings
    4% below category average
    Middesk
    6.4
    1 Ratings
    25% below category average
    Publish to Web00 Ratings8.1179 Ratings7.01 Ratings
    Publish to PDF00 Ratings7.7174 Ratings5.01 Ratings
    Report Versioning00 Ratings7.7145 Ratings5.01 Ratings
    Report Delivery Scheduling00 Ratings8.3148 Ratings8.01 Ratings
    Delivery to Remote Servers00 Ratings7.9111 Ratings7.01 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    7.7
    189 Ratings
    4% below category average
    Middesk
    7.3
    1 Ratings
    9% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.3183 Ratings7.01 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.1168 Ratings7.01 Ratings
    Predictive Analytics00 Ratings7.1138 Ratings8.01 Ratings
    Pattern Recognition and Data Mining00 Ratings7.339 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    8.3
    180 Ratings
    2% below category average
    Middesk
    8.5
    2 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings8.6169 Ratings7.01 Ratings
    Role-Based Security Model00 Ratings8.1148 Ratings8.52 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1160 Ratings9.52 Ratings
    Report-Level Access Control00 Ratings8.149 Ratings00 Ratings
    Single Sign-On (SSO)00 Ratings8.5141 Ratings9.02 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    7.9
    162 Ratings
    1% above category average
    Middesk
    6.3
    1 Ratings
    21% below category average
    Responsive Design for Web Access00 Ratings7.5152 Ratings8.01 Ratings
    Mobile Application00 Ratings7.5133 Ratings8.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.8155 Ratings3.01 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Amazon Cognito and Microsoft Power BI and Middesk
    Feature
    Amazon Cognito
    -
    Ratings
    Microsoft Power BI
    7.6
    116 Ratings
    2% below category average
    Middesk
    8.0
    1 Ratings
    3% above category average
    REST API00 Ratings7.7104 Ratings8.01 Ratings
    Javascript API00 Ratings7.485 Ratings8.01 Ratings
    iFrames00 Ratings8.055 Ratings6.01 Ratings
    Java API00 Ratings6.669 Ratings8.01 Ratings
    Themeable User Interface (UI)00 Ratings7.291 Ratings8.01 Ratings
    Customizable Platform (Open Source)00 Ratings8.444 Ratings10.01 Ratings
    Best Alternatives
    Amazon CognitoMicrosoft Power BIMiddesk
    Small Businesses
    No answers on this topic
    Cyfe
    Score4 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    No answers on this topic
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    No answers on this topic
    Jaspersoft Community Edition
    Score7 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Amazon CognitoMicrosoft Power BIMiddesk
    Likelihood to Recommend
    8.0
    (15 ratings)
    8.6
    (199 ratings)
    8.5
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (2 ratings)
    8.3
    (115 ratings)
    7.5
    (2 ratings)
    Support Rating
    7.0
    (3 ratings)
    10.0
    (52 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (82 ratings)
    -
    (0 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (81 ratings)
    -
    (0 ratings)
    User Testimonials
    Amazon CognitoMicrosoft Power BIMiddesk
    Likelihood to Recommend
    Amazon AWS
    Well Suited
    1. B2C mobile and web apps with a high number of users.
    2. Cheaper and cost-effective.
    3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
    Not Suited For:
    1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
    2. For any use-cases needing SCIM.
    3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
    Incentivized
    Read full review
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Middesk Inc.
    Middesk majorly provides us with real-time access to the data and documents which are required for automating KYB and CIP regulatory compliance, mitigating front and backend risk. In addition, it is the easiest way for financial services companies to verify and monitor their business customers. It for us very much makes the process of onboarding customers very easy.
    Incentivized
    Read full review
    Pros
    Amazon AWS
    • Strong integration with React.js and client-side applications
    • Easy to bridge Cognito identities with the rest of the AWS ecosystem
    • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
    • Easy integration with AWS Lambda to extend and add sophistication to the service
    Incentivized
    Read full review
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Middesk Inc.
    • Gathering information needed for registration.
    • Making the registration process efficient.
    • Guiding us through the process when we hit snags.
    Incentivized
    Read full review
    Cons
    Amazon AWS
    • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
    • Some Console screens would benefit from improved search and filtering options.
    • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
    Incentivized
    Read full review
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Middesk Inc.
    • Better navigation.
    • More marketing and make it very reachable to customers.
    • Login is difficult.
    Incentivized
    Read full review
    Likelihood to Renew
    Amazon AWS
    No answers on this topic
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Middesk Inc.
    No answers on this topic
    Usability
    Amazon AWS
    Amazon Cognito is easy to use and implement if you don't need to implement custom policies. But if your security team requires something outside the box, then implementation becomes complicated and you risk wasting time. There is no option for customizable regex for passwords, which is a major deficiency. The standard password policy, allow to choose the length of the password, if it should contains at least one number, one special character, one uppercase letter and one lowercase letter.
    Incentivized
    Read full review
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Middesk Inc.
    UI is not as intuitive as other systems we use. For states that require income tax withholding, some of them require registration with multiple agencies - the UI doesn't easily tell you which login credentials are tied to which agency.
    Incentivized
    Read full review
    Support Rating
    Amazon AWS
    Community support is excellent, many times even better and quicker then the offical AWS support. I really cannot recommend community support enough! Apart from that the service is relativily easy to use and does not have a huge learning curve. Examples are easy to follow and will help you start using the service.
    Incentivized
    Read full review
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Middesk Inc.
    The user experience of this tool must be rearchitected. I am able to observe a lot of lag in the process when initiated. There are sometimes when the tool's navigation becomes difficult. The time taken at times is large to process a request and this can also be highly improved in the future.
    Incentivized
    Read full review
    Implementation Rating
    Amazon AWS
    No answers on this topic
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Middesk Inc.
    No answers on this topic
    Alternatives Considered
    Amazon AWS
    They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
    Incentivized
    Read full review
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Middesk Inc.
    ADP Workforce Now offers a module to handle payroll tax registrations. The interface is confusing and the information is hard to find. The service and support are awful - nobody ever knows who can answer tax account questions, they escalate to a different department and promise a callback but they never call back.
    Incentivized
    Read full review
    Return on Investment
    Amazon AWS
    • ROI is great for Amazon Cognito Overall.
    • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
    • The paid pricing is also affordable, so a positive impact on ROI.
    Incentivized
    Read full review
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    Middesk Inc.
    • Better speed.
    • Better quality for optimal cost.
    • Saves a lot of time.
    Incentivized
    Read full review
    ScreenShots

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow

    Middesk Screenshots

    Screenshot of Middesk