Amazon Simple Email Service (SES) vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon SES
Score 8.5 out of 10
N/A
Amazon Simple Email Service (Amazon SES) is an outbound-only email-sending service useful for marketing and transactional email, relying on the infrastructure of Amazon. Amazon SES provides the requisite statistics and built-in notifications for bounces, complaints, and deliveries for optimization of campaigns. Emails are sent via SMTP or the Amazon SES API. Amazon's pricing is per usage, presently at $.10 per thousand sends. The service is free for users of Amazon EC2 (up to 62,000 messages),…
$0.10
for emails after the first 1,000
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Amazon Simple Email Service (SES)Twilio SendGrid
Editions & Modules
Sending Emails from an Application Hosted in Amazon EC2
$0.10 ($0.12)
for every 1,000 emails after 62,000 (for each GB of storage)
Sending Emails from Another Email Client or Software Package
$0.10 ($0.12)
for every 1,000 emails (for each GB of storage)
Receiving Email
$0.10
for emails after the first 1,000
Sending Emails from an Application Hosted in Amazon EC2
Free
for first 62,000 emails
Receiving Email
Free
for the first 1,000 emails
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Amazon SESTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Simple Email Service (SES)Twilio SendGrid
Considered Both Products
Amazon SES
Chose Amazon Simple Email Service (SES)
I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot …
Chose Amazon Simple Email Service (SES)
I also use Sendgrid for sending all my transactional emails. It is more expensive than SES, but I feel it is more reliable with a better reputation than SES. I have also used Mailgun, but they are more expensive than SES and deliverability on a shared IP are as bad as SES.
Twilio SendGrid
Chose Twilio SendGrid
I like SendGrid best for my most important transsactional emails because I feel they have the highest chance of getting through.
I also use Amazon SES, but only use them for less important transactional emails. SES is cheaper, but their reputation isn't as good with ISPs so …
Chose Twilio SendGrid
SendGrid offers a ready-to-go solution to delivering e-mails to your users. They have integrated the most popular features/requirements for managing the Marketing aspect of your e-mail list with one of the best APIs for managing your lists, campaigns, creatives, and messages. …
Chose Twilio SendGrid
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
Cost is effictive measurement when we want to get started with any email provider. SendGrid provides cost-effective solution than other competitors. Also, their dashboard is more user friendly for marketors and developers. They provide in-detail analytics for each events …
Top Pros
Top Cons
Features
Amazon Simple Email Service (SES)Twilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Amazon Simple Email Service (SES)
-
Ratings
Twilio SendGrid
7.6
46 Ratings
7% below category average
WYSIWYG email editor00 Ratings7.633 Ratings
Dynamic content00 Ratings7.836 Ratings
Ability to test dynamic content00 Ratings7.934 Ratings
Landing pages00 Ratings7.422 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.346 Ratings
List management00 Ratings5.740 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Amazon Simple Email Service (SES)
-
Ratings
Twilio SendGrid
8.1
46 Ratings
4% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.128 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Amazon Simple Email Service (SES)
-
Ratings
Twilio SendGrid
9.1
8 Ratings
8% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
Amazon Simple Email Service (SES)Twilio SendGrid
Small Businesses
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.6 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Simple Email Service (SES)Twilio SendGrid
Likelihood to Recommend
7.9
(21 ratings)
5.2
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
8.3
(8 ratings)
3.0
(9 ratings)
User Testimonials
Amazon Simple Email Service (SES)Twilio SendGrid
Likelihood to Recommend
Amazon AWS
Amazon Simple Email Service comes with the bundle of Amazon Web Services (AWS) and it also offers a limited number of emails per month for free. One who has a technical background and wants to send custom emails with custom domains in a professional way can go with Amazon Simple Email Service. If you have no technical background or tech team, it might not be useful for you.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Amazon AWS
  • Amazon Simple Email Service is a much lower cost than most other solutions and truly makes cost a non-factor in most situations where we consider implementing it.
  • The API is so well documented that implementing Amazon Simple Email Service in nearly any application or codebase is achievable with basic coding knowledge.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Amazon AWS
  • Even if you do not want to spam, you cant send an email to the unverified users.
  • Integration with other services is a bit tricky. To watch the trail, handle bounced emails, save emails on S3 are not straightforward to implement.
  • When you want to send a lot of emails (in bulk), it takes a significant amount of time.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Amazon AWS
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Amazon AWS
We did not have the need of contacting Amazon for support. The documentation they provide is of great quality. Examples are easy to follow. One thing to have into consideration is we didn't have the premium support for AWS, so I can't provide details on how good or bad this service is, but in general, the basic support I had was great.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Amazon AWS
Mailchimp has a fixed monthly price, and with the number of emails that we sent, it's pretty expensive. Since our mailings are quite infrequent, using Mailchimp didn't make financial sense for us, even though Mailchimp is a more polished, packaged solution for email marketing. We evaluated other email delivery solutions as well and didn't find anything that matches Amazon SES on reliability and pricing.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
Read full review
Return on Investment
Amazon AWS
  • SES is still more cost effective than other email services like Mailgun.
  • Unless we have a high-traffic month, staying within the free tier is very nice for our bottom line.
  • Not having to spend time worrying about SES reliability saves us frustration and money.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
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