Amplitude Analytics vs Clicky

Likelihood to Recommend

Amplitude is great for doing individual-based metrics and analytics. It is great for determining where the majority of your sign-ups for a product are coming from or figuring out where the dropoff would be for users going through a certification. We don't use it for our business metrics like MRR or Customer Dollar Retention because it doesn't do as good a job of connecting group/portal/company data.

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Verified User

Program Manager in Marketing

Internet Company, 1001-5000 employees

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There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Pros

Customize which actions you need visibility into for your product
Allows you to export the data into a clean report
Saves data so you can backtrack to investigate user actions in previous years

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Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

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Clicky wins out because it's extremely user-friendly and even a novice can quickly understand how to configure it to get meaningful data.
If you're managing multiple sites, the ease of copying your favorite dashboard views to another site is another big plus.
And the bounce rate metric is different from any other I've seen - really great for tracking blog visitors who may look at a single article before going elsewhere.

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Cons

It would be nice to have standard dashboards without a need to set it up from scratch.
It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
The left panel can be used more productively for small business.

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Eugene Bos

Owner

MakeDreamProfitsComputer Software, 1-10 employees

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It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Likelihood to Renew

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Clicky 10.0

Based on 1 answer

In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Support

Amplitude Analytics 8.7

Based on 3 answers

Amplitude support is very good, you get a response with in a day or 24 hours. Amplitude team is always eager to support or setup training for new users.

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Kamal Dua

Sr. Manager

WESTERN UNIONFinancial Services, 5001-10,000 employees

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Alternatives Considered

A lot of data can be tracked via manual tracking or linking to an excel sheet, but with such a huge amount of data, it is far easier to have all of it laid out in an easy to read format. The charts and graphs are easy to use and are really pretty user-friendly. The hardest part is in simply finding the event that you want to use.

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Verified User

Employee in Customer Service

Internet Company, 1001-5000 employees

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I have tried a wide range of analytics packages and I've continued to use Clicky because data visualization is clear and it's easy to generate and extract useful reports that I can integrate into wider reporting on website performance. As far as I know, Clicky provides some of the most up-to-date real time data, so that what you see is an accurate reflection of what's happening on your site. While I still use Google Analytics, Clicky is a valuable addition.

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Return on Investment

Positive: Quicker analysis of our important business funnels
Positive: Decreased time asking engineering to run reports
Positive: Easy collaboration and funnel development

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.

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Sharon Hurley Hall

Professional blogger, writer, journalist

Sharon Hurley Hall, WriterWriting and Editing, 1-10 employees

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Amplitude Analytics vs Clicky