Likelihood to Recommend Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
Read full review Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications. It is a marketing solution that is being used to manage and analyze data from mobile application campaigns. You're also helping employees accomplish difficult tasks while keeping company data protected.
Read full review Pros Feature analytics - measuring frequency of usage Time taken by users to convert in funnels Actions that drive certain user behaviors in funnels via correlation Actions that lead to user drop off in funnels via correlation Comparing behavior of two custom user cohorts Read full review Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information. Read full review Cons Some more clarity and examples of implementation with GDPR in mind Some segregation inside user properties can be difficult to implement Splicing information inside funnels could be more intuitive User support for the cheaper tiers is hard to access Pricing transparency really needs to be improved Read full review Hard to pull reporting often tracking issues, and advertisers seem to have a hard time integrating lack of visibility on many events, and poor fraud detection Read full review Usability Not user friendly, poor reporting.
Read full review Support Rating I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
Read full review They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Read full review Alternatives Considered It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
Read full review Return on Investment It collects data of great importance which allows to make product improvements. It easily identifies problems a user may have with the product. The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions. Read full review Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process. Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns. We can also use Kochava's app links and QR codes to boost our conversion. Kochava's BI and third-party solutions provide real-time analytics and excellent reporting. Read full review ScreenShots