New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Descript
Score 8.4 out of 10
N/A
Descript is a collaborative audio/video editor, from the company of the same name in San Francisco, that works like a doc. It includes transcription, a screen recorder, publishing, full multitrack editing, and AI tools.
$12
per month
iMovie
Score 10.0 out of 10
N/A
Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
The software is only compatible with Apple desktops. The cost of Apple desktops is too high for small companies. The user interface of Animoto is better than that of iMovie which is quicker to learn than iMovie, besides the fact that it has more features than iMovie. For …
Descript is by far superior to the other editing software you can get on Apple computers. It's able to do a lot more and really save us tons of time. Other Adobe apps are great, but take a while to learn. Descript is very user-friendly, making it easy to start from day one with …
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Descript is well-suited for fast editing of training videos, tutorials, podcasts, and screen recordings, where transcript-based editing and quick cleanup save time. It works best when you need a simple workflow to record, transcribe, remove filler words, tighten sections, and apply basic enhancement tools like noise cleanup. It is less appropriate for high-stakes projects where losing edits would be very costly, or when you need strong guarantees around long-term project history, backups, and recovery. Based on our experience, if you are doing many hours of edits and expect to revisit projects months later, you may want an additional export/archive process outside the platform.
iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process.
iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers.
iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through.
Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
UX Performance. Because it's synced to the cloud, there can be some delay or lag in the UX when editing.
Editing Transcriptions. Machine-based transcriptions always need some post-editing. While Descript makes it pretty easy, I still think there is some room for improvement. For instance, I would like to be able to automatically update for all occurrences of a word after fixing it in the transcript.
Automatic importing of YouTube and hosted video files. I often have to download a video from YouTube to be able to import it into Descript. Would be nice to be able to just paste in the URL to the video and have Descript automatically import it.
Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform.
The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program.
If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile.
It's pretty user friendly, has a easy-moderate learning curve. However during updates they do change the features in different panes / sections that make them harder to find. The text editor is near perfect, some of the other tools such as colour, templates, audio etc. are arranged in a slighlty less intuitive manner
Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
We had a very frustrating experience with Descript and their support.
We used Descript to record and edit several videos. The edits were done around May, mainly using the web app. When we opened those same projects in December, many of them looked like raw recordings again. Cuts were missing and effects were missing.
Support and engineering told us they checked their logs and only saw “creation → recording → transcription,” and they said they could not find proof the edits were ever made. That explanation does not match what we saw in the app. The affected videos show two project backup files. In Descript, backups only appear after you start editing (the app even says so). But when we checked other projects that we know are raw, those do not show any backup files. We asked a simple question: if backups appear only after editing, why do the “raw” affected videos have two backups while truly raw videos have none? They did not answer this clearly.
One rep also said they noticed a spike in network errors in May. That is exactly when the edits were done, which makes it very likely the edits did not save or sync correctly. Instead of admitting this could be the cause, support kept pointing to “no logs of edits” and that it was our fault.
They refunded one month, but called it a “courtesy.” That was disappointing. We also stopped using Descript while they were investigating because we did not feel it was safe to keep working in the platform. If that one-month refund was meant to cover the time we could not use the service during the investigation, that still does not address the real damage. We lost many hours of work, we paid our editor hourly, and we paid for the subscription for convenience and reliability. For the amount of inconvenience and loss we experienced, one month is clearly not enough.
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Descript is by far superior to the other editing software you can get on Apple computers. It's able to do a lot more and really save us tons of time. Other Adobe apps are great, but take a while to learn. Descript is very user-friendly, making it easy to start from day one with very little training.
Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
I can get video completed much more quickly and cheaply
We can produce more video content because of the speed with which we can have a finished product
We can have shorter timelines for example I record on Monday and we publish on Tuesday which wouldn't be otherwise possible with other methods I've used
iMovie is a very inexpensive alternative to other video editing software.
It's very easy to train new users on iMovie, so time is saved there.
We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
