8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 8 reviews and ratings
Vidyard
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Top Rated
229 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 229 reviews and ratings
Likelihood to Recommend
Animoto
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Copywriter + Marketing Strategist
Indiana Design ConsortiumMarketing and Advertising, 11-50 employees
Vidyard
I think it's most effective for marketing: this is because it takes some time to understand the features before using Vidyard and then some more time to go back and dig into the data. I feel that our sales team is likely to see this as too much of a list, whilst marketing would be more likely to spend more time there.
Marketing Specialist
BoclipsE-Learning, 11-50 employees
Feature Rating Comparison
Video Marketing
Animoto
—
Vidyard
6.6
Lead generation
Animoto
—
Vidyard
7.2
Video personalization
Animoto
—
Vidyard
8.2
eCommerce
Animoto
—
Vidyard
2.8
Support for advertisements
Animoto
—
Vidyard
5.5
Video SEO
Animoto
—
Vidyard
7.3
Integration to Marketing Automation
Animoto
—
Vidyard
8.9
Video Platform Integrations
Animoto
—
Vidyard
7.9
Integration to Salesforce.com
Animoto
—
Vidyard
7.3
Integration to Marketo
Animoto
—
Vidyard
9.1
Integration to Eloqua
Animoto
—
Vidyard
7.3
Video Security
Animoto
—
Vidyard
7.3
Video access controls
Animoto
—
Vidyard
7.2
User management
Animoto
—
Vidyard
7.2
Video link sharing
Animoto
—
Vidyard
6.6
Internal video
Animoto
—
Vidyard
7.2
External video
Animoto
—
Vidyard
8.1
Video Player
Animoto
—
Vidyard
7.1
Player customization
Animoto
—
Vidyard
8.1
Embedded videos
Animoto
—
Vidyard
6.5
Video quality / Bandwidth controls
Animoto
—
Vidyard
8.2
Mobile compatibility
Animoto
—
Vidyard
5.7
Video Analytics
Animoto
—
Vidyard
6.5
A/B testing
Animoto
—
Vidyard
6.3
Streaming quality reports
Animoto
—
Vidyard
5.5
Per viewer tracking
Animoto
—
Vidyard
6.4
Per video tracking
Animoto
—
Vidyard
8.1
Video analytics dashboard
Animoto
—
Vidyard
6.4
Video Hosting, Management & Storage
Animoto
—
Vidyard
7.0
On-Demand video
Animoto
—
Vidyard
8.0
Live streaming
Animoto
—
Vidyard
5.5
Impact of streaming on network
Animoto
—
Vidyard
7.3
Video upload & format support
Animoto
—
Vidyard
8.1
Video library / File management
Animoto
—
Vidyard
5.6
Video portal
Animoto
—
Vidyard
7.3
Video Engagement
Animoto
—
Vidyard
5.5
Video comments
Animoto
—
Vidyard
5.5
Pros
Animoto
- Online editor, no download required.
- Music library to add sound to your video.
- User friendly tools in the interface.
Chief Digital Training Officer
Boot Camp DigitalMarketing & Advertising, 1-10 employees
Vidyard
- Vidyard is the only service I've found that allows easy tagging so videos can be easily flagged and updated when a feature or part of our software is changed.
- Vidyard allows for tracking of who has viewed the videos and what parts so videos can be revised if the desired outcome is not achieved.
- Vidyard allows for playlists, which enables a clear path of training to be established.

Verified User
Employee in Sales
Retail Company, 11-50 employeesCons
Animoto
- Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
- For the price , it is a great deal as is.
Chief Creative Officer
Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees
Vidyard
- We are quite demanding, so the things we'd like to see improved are more about the roadmap of things we are hoping will be possible soon rather than faults. The recent upgrade to the back end has solved any gripes we've had so far.
- To get the cookie tracking right (so you can see who is watching and when) means you've got to follow the right steps for adding the video to outgoing emails. It's possible to get it wrong and mess up the tracking.
- I once lost a video recording that I did in the mobile app which was infuriating. Simple fix, record the video using your phone's camera app, and then upload it in the mobile app.
Head of Revenue, co-founder, director
BabelQuestMarketing & Advertising, 11-50 employees
Likelihood to Renew
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 8.0
Based on 5 answers
Vidyard has become an integral part of our software stack. I can't imagine us not using vidyard at this point. I am sure that as time goes on we will continue to evaluate vidyard as well as competitors out there to decide whether we should continue with vidyard or not, but it certainly seems like for the time being, vidyard isn't going anywhere for us.

Verified User
Employee in Marketing
Marketing & Advertising Company, 51-200 employeesUsability
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 8.8
Based on 16 answers
We use Vidyard Enterprise and Vidyard GoVideo. We have found the usability to meet our needs and would say Vidyard Enterprise use takes someone with moderate knowledge to execute, Vidyard GoVideo works for new or intermediate skill sets to leverage video
CEO/Founder
Outsource Management Inc. (OMI)Information Technology and Services, 51-200 employees
Reliability and Availability
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 9.0
Based on 2 answers
It's there when I need it 99% of the time
Account Executive
LeadIQComputer Software, 11-50 employees
Performance
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 9.1
Based on 22 answers
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
Designated Broker
Home & Away RealtyReal Estate, 1-10 employees
Support Rating
Animoto
Animoto 9.0
Based on 1 answer
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Chief Digital Training Officer
Boot Camp DigitalMarketing & Advertising, 1-10 employees
Vidyard
Vidyard 7.9
Based on 123 answers
I first heard of Vidyard at a marketing conference (INBOUND 2019). I was impressed with the team working at the booth. They were friendly, helpful, and they were able to really show me how Vidyard could help our specific company. I took all that information to the owners when I got back from the conference and it was an easy sell. Since the very beginning, I felt like we were in good hands. We had great people working with us and helping us get everything set up. When there was a new account manager, she reached out (via video message of course) and made it clear that she was happy to help us with whatever we needed.
Executive Assistant & Marketing Manager
BABCOR PackagingPackaging & Containers, 11-50 employees
Online Training
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 10.0
Based on 1 answer
Not much to it. Very simple setup
Account Executive
LeadIQComputer Software, 11-50 employees
Implementation Rating
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 10.0
Based on 9 answers
Now that they have fixed how Marketo can read the Vidyard data I would more likely give this a 10, but when I implemented the system the old issue was a bit annoying.
Senior Marketing Manager, Analytics, Data and Technology
Confidential Investment FirmFinancial Services, 501-1000 employees
Alternatives Considered
Animoto
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
CEO
NEJM GroupHospital & Health Care, 11-50 employees
Vidyard
I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 1-10 employeesScalability
Animoto
No score
No answers yet
No answers on this topic
Vidyard
Vidyard 9.0
Based on 1 answer
Almost never have an issue. It's had a couple bugs here and there but it's very reliable.
Account Executive
LeadIQComputer Software, 11-50 employees
Return on Investment
Animoto
- Hundreds of thousands of views for our brand clients on social..
- Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
- Generated increased sales for a number of snack clients.
Copywriter + Marketing Strategist
Indiana Design ConsortiumMarketing and Advertising, 11-50 employees
Vidyard
- Vidyard gives us visibility and control over our videos that free solutions don't offer.
- We are able to trigger other marketing campaigns based on the results we see from Vidyard, which we weren't able to do before
- Figuring out the exact value is not as easy as it should be because of the way you pull reports from Vidyard.
Content Marketing Manager
Sunrise TechnologiesComputer Software, 51-200 employees
Screenshots
Pricing Details
Animoto
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Animoto Editions & Modules
Edition
Free | $0.001 |
---|---|
Professional | $29.001 |
Team | $79.001 |
- per month
Additional Pricing Details
—Vidyard
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Vidyard Editions & Modules
Edition
Free | $01 |
---|---|
Enterprise | Custom1 |
Pro | $151 |
Teams | $3001 |
Business | $12501 |
- per month